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Mindshare Fulcrum| Sr.Director - The Exchange
MindshareIndiafull_timeVerifiedPosted 22 Jul 2024
About the role
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr.Director - The Exchange to join us. You should be proficient in creating integrated media solutions and manage multiple brands. You will also be responsible for handling day to day operations and ensure smooth functioning of the team and processes. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to: Client Leader
3 best things about the job: 1.Working for the fastest growing FMCG client, it provides and asks for unusual approach to the traditional media 2.Attain strong understanding of cross channel media strategy by working on fastest growing and diversified category
In this role, your goals will be:
In three months:
3 best things about the job: 1.Working for the fastest growing FMCG client, it provides and asks for unusual approach to the traditional media 2.Attain strong understanding of cross channel media strategy by working on fastest growing and diversified category
In this role, your goals will be:
In three months:
- Understand the category and brand objectives for the year
- Understand and take initiative towards agencies goal for the year.
- Successfully lead the account and engage with the client on brand’s media approach
- Initiated & delivered at least 2 key projects
- Understands the In-house products/software’s very well to demonstrate the same during client conversations
- Worked on Award entries
- Built high credibility with the team & client
- Provide strategic communications & planning leadership on your set of brands
- Help build effective media interventions on the back of strong Communication planning
- Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
- Be responsible for the planning team career development & progression in the team
- Develop creative ideas and disruptive communication innovations for the client, aligned with their business, customer, and brand goals.
- Hand on experience on FMCG.
- Expertise on TV planning
- Working knowledge of digital platform
- Good in communication and ability to present well
- Would prefer candidates from agencies.
- Persuasiveness
- Pro-activeness
- Communication skills
- Stake holder management
- Makes good presentations
- Minimum 8-12 Years of experience handling offline and Digital
- Experience in handling FMCG clients in top agencies is preferred.
- E-commerce and digital is musts have
- MBA - Marketing
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