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SI
Manager, Programmatic CTV
SimulmediaNew York City, United Statesfull_timeVerifiedPosted 24 Jul 2023
💰 $105,000/yr($67,000/yr – $105,000/yr)
About the role
Simulmedia is transforming the way brands, marketers and agencies reach audiences. Our leading advertising platform, TV+, allows clients to unlock new viewers across linear TV, CTV and video games. From advanced data analytics to predictive modeling to real-time analytics and more, our cutting-edge tools make it easy for advertisers to deliver impactful campaigns that drive measurable outcomes.
The ideal candidate is someone who has a passion for making TV advertising better and has traded programmatic video (ideally CTV) campaigns in multiple Demand Side Platforms (“DSPs”). This individual should not only be a detail-oriented, data-savvy problem-solver, but also thrive on taking ownership and accountability for the success of their clients’ campaigns. The video space is constantly changing and evolving, so we’re looking for a builder, a doer and someone who prefers figuring things out versus doing things the way they’ve always been done before. Collaboration and communication across teams are key; hands-on-keyboard (“HOK”) programmatic experience across multiple clients with different Key Performance Indicators (“KPIs”) a must; ad ops experience with VAST tags and wrappers a plus; linear experience also a plus, although the willingness to learn linear to deliver seamless cross-channel campaigns is great, too. RESPONSIBILITIES:● Plan, activate & optimize programmatic CTV campaigns in multiple DSPs, including Walled Gardens● Build and syndicate strategic audiences across multiple platforms, maximizing unduplicated reach● Implement and troubleshoot Simulmedia-negotiated deals● Secure publisher-specific creative approvals as needed● Traffic and troubleshoot 3rd-party VAST tags from Google Campaign Manager, Innovid and/or Extreme Reach● Traffic and troubleshoot wrapping tags as needed from other viewability and/or verification providers such as DoubleVerify, Human, Moat● Manage daily pacing and performance reporting to meet or exceed client KPIs● Work closely with Client Success and Sales to ensure we’re constantly driving our clients’ businesses forward● Keep internal stakeholders abreast of any key wins, challenges or potential reallocations● Work with finance on billing and reconciliation● Develop and incorporate operational best practices for campaign set up, stewardship and optimization as Simulmedia expands across additional CTV Walled Gardens● Collaborate with Product on incorporating key learnings to continually enhance TV+● Collaborate with Investment on inventory needs, clearing prices, video-specific metadata and ongoing Supply Path Optimization (“SPO”)● Test emerging CTV creative formats with partners such as Flowcode or Kargo● Stay informed on key industry trends such as identity graphs, privacy, clean rooms, DSPs going direct to supply, Supply Side Platforms (“SSPs”) going direct to Advertisers, et cetera● Attend and collaborate in onsite, in-person meetings on a regular daily basis QUALIFICATIONS:● A passion for all things video and making TV more accountable● Professional maturity, strong interpersonal skills and experience working in a fast-paced environment with a high degree of autonomy● Intellectual curiosity, fastidious attention to detail and the motivation to grow our business by helping our clients grow theirs● 2-3+ years of experience trading CTV and Online Video (“OLV”) campaigns in DSPs such as The Trade Desk, DV360, Amazon Ads, Roku OneView, Beeswax or Xandr Invest● Familiarity with the CTV ecosystem and the complexities of how inventory is syndicated and bought across multiple apps● A key understanding of the nuanced implementation requirements between CTV’s app-based environments and OLV’s browser-based environments● Knowledge of each CTV Walled Garden’s proprietary inventory and data● An understanding of where and how video fits into the customer journey● Experience with post-view attribution data and optimizing to exposure-based outcomes● Experience using proxy/debugging tools to troubleshoot ad requests and responses● Facility working with large data sets in Excel, including pivot tables and vlookupWe're required to include a reasonable estimate of the compensation range for this role. Compensation decisions are dependent on the unique facts and circumstances of each case, but a reasonable estimate of the current base range for this role is $67,000 - $105,000. Note that this range is specific to national metro areas and that offers take into account a wide variety of potential factors considered in compensation, including but not limited to skill, qualifications, accomplishments, experience, credentials, and business needs. Simulmedia offers competitive pay relative to its peers plus a wide range of best-in-class, comprehensive, and inclusive employee benefits. To learn more, visit our
The ideal candidate is someone who has a passion for making TV advertising better and has traded programmatic video (ideally CTV) campaigns in multiple Demand Side Platforms (“DSPs”). This individual should not only be a detail-oriented, data-savvy problem-solver, but also thrive on taking ownership and accountability for the success of their clients’ campaigns. The video space is constantly changing and evolving, so we’re looking for a builder, a doer and someone who prefers figuring things out versus doing things the way they’ve always been done before. Collaboration and communication across teams are key; hands-on-keyboard (“HOK”) programmatic experience across multiple clients with different Key Performance Indicators (“KPIs”) a must; ad ops experience with VAST tags and wrappers a plus; linear experience also a plus, although the willingness to learn linear to deliver seamless cross-channel campaigns is great, too. RESPONSIBILITIES:● Plan, activate & optimize programmatic CTV campaigns in multiple DSPs, including Walled Gardens● Build and syndicate strategic audiences across multiple platforms, maximizing unduplicated reach● Implement and troubleshoot Simulmedia-negotiated deals● Secure publisher-specific creative approvals as needed● Traffic and troubleshoot 3rd-party VAST tags from Google Campaign Manager, Innovid and/or Extreme Reach● Traffic and troubleshoot wrapping tags as needed from other viewability and/or verification providers such as DoubleVerify, Human, Moat● Manage daily pacing and performance reporting to meet or exceed client KPIs● Work closely with Client Success and Sales to ensure we’re constantly driving our clients’ businesses forward● Keep internal stakeholders abreast of any key wins, challenges or potential reallocations● Work with finance on billing and reconciliation● Develop and incorporate operational best practices for campaign set up, stewardship and optimization as Simulmedia expands across additional CTV Walled Gardens● Collaborate with Product on incorporating key learnings to continually enhance TV+● Collaborate with Investment on inventory needs, clearing prices, video-specific metadata and ongoing Supply Path Optimization (“SPO”)● Test emerging CTV creative formats with partners such as Flowcode or Kargo● Stay informed on key industry trends such as identity graphs, privacy, clean rooms, DSPs going direct to supply, Supply Side Platforms (“SSPs”) going direct to Advertisers, et cetera● Attend and collaborate in onsite, in-person meetings on a regular daily basis QUALIFICATIONS:● A passion for all things video and making TV more accountable● Professional maturity, strong interpersonal skills and experience working in a fast-paced environment with a high degree of autonomy● Intellectual curiosity, fastidious attention to detail and the motivation to grow our business by helping our clients grow theirs● 2-3+ years of experience trading CTV and Online Video (“OLV”) campaigns in DSPs such as The Trade Desk, DV360, Amazon Ads, Roku OneView, Beeswax or Xandr Invest● Familiarity with the CTV ecosystem and the complexities of how inventory is syndicated and bought across multiple apps● A key understanding of the nuanced implementation requirements between CTV’s app-based environments and OLV’s browser-based environments● Knowledge of each CTV Walled Garden’s proprietary inventory and data● An understanding of where and how video fits into the customer journey● Experience with post-view attribution data and optimizing to exposure-based outcomes● Experience using proxy/debugging tools to troubleshoot ad requests and responses● Facility working with large data sets in Excel, including pivot tables and vlookupWe're required to include a reasonable estimate of the compensation range for this role. Compensation decisions are dependent on the unique facts and circumstances of each case, but a reasonable estimate of the current base range for this role is $67,000 - $105,000. Note that this range is specific to national metro areas and that offers take into account a wide variety of potential factors considered in compensation, including but not limited to skill, qualifications, accomplishments, experience, credentials, and business needs. Simulmedia offers competitive pay relative to its peers plus a wide range of best-in-class, comprehensive, and inclusive employee benefits. To learn more, visit our
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