Sr. Brand Manager

Job Title

Sr. Brand Manager

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

contribute to growing the Philips brand strength and increase committment and understanding of our colleagues and agency partners about the Philips brand, it’s strategy and values. As part of the global brand team, you will act as a brand advisor and strong collaborator with businesses (incl. brand licensing), markets and functions to drive brand excellence in line with our brand strategy. As a Philips brand guardian, you will support a clear governance and creation of coherent brand experiences.

You are responsible for

• Becoming a trusted brand advisor and strong collaborator with clusters and markets as well as with our agency partners
• Training and engaging with Philips teams and agency partners on branding and naming strategy and guidelines
• Providing input in the creative process when updating branding and naming guidelines and tools
• Deploying branding and naming guidelines and supporting implementation of brand experiences
• Monitoring compliancy of our brand across different markets and businesses and providing insights for improvements and opportunities to further build the Philips brand
• Engaging and building a strong brand community is a key task
• Creation and delivery of stakeholder communication and engagement plan.

You are a part of

a dynamic brand management team within the Philips Brand Team and will report to the Brand Management Director.

To succeed in this role, you’ll need a customer-first attitude and the following

• Experienced brand manager: experience with a health technology brand is preferred
• Bachelor’s degree (or higher) in Marketing, Communications and/or Brand management with a minimum of 5-7 years working experience
• Experience with brand community building and engagement
• Experience with naming strategy implementation
• Ability to champion the role of brand management and activation across the organization
• Ability to act as brand ambassador across various projects ranging from brand strategy related questions to providing guidance on implementation
• Ability to work in virtual teams and to establish relationships
• Strong communicator with experience in managing diverse stakeholders
• Ability to grasp the big picture yet having a great eye for detail
• Good project management skills, well able to work within tight deadlines
• A healthy balance of analytical abilities and creativity
• Able to motivate and influence without formal authority
• Strong team player and self-starter working well independently in a large, corporate organization
• Highly self-driven and accountable for deliverables
• Business fluency in English (written & verbal).

In return, we offer you

• A meaningful career: your work will contribute to innovative health technologies and solutions that help improve billions of lives every year;
• Health and well-being programs: to support you mentally and physically, allowing you to stay energized and be your best at work and beyond;
• Career growth: access to a wide range of tools and resources to further your career, including a personal development budget, training and coaching;
• Annual leave: 25 days with the option of purchasing up to 20 extra days per year;
• Financial incentive: individual bonus based on personal performance and/or Philips' annual results;
• Additional benefits: solid company pension scheme, attractive collective health insurance packa