Integrated Marketing Senior Specialist - Compete (Brand Positioning and Competitive Displacement)

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At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

 

Candidate(s) will be required to work 3 days a week in office/client site as per our Pledge to Flex return to office policy

SAP is not offering relocation benefits for this role at this time.

SAP is not offering current or future visa sponsorship for this role at this time.

 

Position Overview 

 

Candidate must be based in Bellevue, WA. 

 

 

The Integrated Marketing Senior Specialist - Compete is responsible for activating and reinforcing competitive positioning across marketing channels, with a focus on displacing customers from key competitors. This role ensures differentiated value propositions are consistently represented across digital, content, and sales touchpoints. This is a hands-on, cross-functional role that supports the translation of strategic positioning into integrated marketing activities to strengthen brand perception, reinforce differentiation, and influence buying decisions in competitive sales cycles. It also ensures competitive messaging is deployed consistently, measured programmatically, and reported through a single, consolidated view – acting as the connective hub between Product Marketing, Campaigns, Advertising, Brand Enablement, Digital Marketing, Field Marketing, and Sales.

 

Key Responsibilities

 

Brand Positioning & Competitive Messaging Alignment

• Operationalize core brand and competitive positioning across all marketing channels, ensuring consistent articulation of product value, innovation, and customer impact.
• Partner with Product Marketing to translate positioning into scalable marketing activities and credible competitive narratives.
• Partner with content teams to govern competitive messaging, ensuring it remains current, aligned, and effective as the market evolves.

• Maintain visibility into what competitive content exists, where it is deployed, and how it performs across channels.

• Leveraging existing and new testing of competitive messaging, value propositions, and framing to improve clarity and impact.

 

Competitive Campaign Delivery & Measurement

• Curate content with campaign manager to bring competitive content to life through integrated campaign delivery, partnering with Campaigns team to weave into existing campaign themes, to re-package and spotlight competitive content, and feature relevant updates on Global Campaigns calls.
• Ensure competitive narratives and proof points are activated within Campaigns during planning cycles.

 

Cross-channel Integration & Activation

• Serve as the central point for competitive marketing content activation and tracking across Integrated Marketing and cross-functional teams.
• Support and coordinate competitive messaging activation and adaption across:
  • Website and competitive comparison pages
  • Personalized advertising journeys
  • Thought leadership and content marketing
  • Paid digital channels
  • Email and nurture journey
  • Sales enablement materials
• Maintain alignment between brand voice and channel-specific execution.

 

Programmatic Competitive Reporting

• Own programmatic reporting for competitive activities and content across all channels, feeding into a single, consolidated “one report” view.

• Support quarterly competitive performance updates that include recommendations to optimize.
• Partner with Performance Marketing and Campaigns to define:
  • Competitive content tagging a