Creative Director

About Bullish

Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include: Bullish Exchange – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar. CoinDesk Indices – a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries. CoinDesk Data - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics. CoinDesk Insights – a digital asset media and events provider and operator of Coindesk.com, a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.

Reports to:

The Opportunity

We are seeking a visionary Creative Director to lead the next chapter of brand and creative expression for Bullish and CoinDesk. This is a hands-on, high-impact role that pairs creative vision with disciplined craft, set against the backdrop of an ecosystem of brands operating at the frontier of crypto-finance and media. As Creative Director, you will steward our brand systems as they mature, expand, and split into new audience layers — translating raw ideas into bold visual language that moves people. You bring an injection of inspiration to the team: a deep curiosity for emerging tools, an active practice with AI-assisted workflows, and an instinct for where craft, storytelling, and technology meet. Steering the work and raising the ceiling of what the team believes is possible.

What You'll Do

• Lead the creative expression for Bullish and CoinDesk across marketing, events, business, editorial, web, and media surfaces — setting a clear, ambitious bar for craft and originality.

• Steward and evolve the brand systems of both Bullish and CoinDesk as they mature: deepening visual language across touch points, supporting the brands with new audiences and products, and rewiring for the AI era.

• Develop and direct brand motion language — establishing how our brands move, transition, and behave across film, social, product, events, and digital surfaces. Treat motion as a primary expression of brand, not a finishing layer.

• Direct creative output at the project and program level — guiding designers and marketing partners through briefing, ideation, critique, and delivery.

• Champion a modern, exploratory creative practice — actively tinkering with tools, mediums, AI workflows, and emerging design technologies; bringing the team along on the journey together.

• Keep the brand system moving — adapting, extending, and rolling out the assets and guides that scale: brand portals, agency guidelines, LLM- and connector-ready brand inputs, corporate templates, and partner-facing systems.

• Partner cross-functionally with Marketing, Product, Content, Events, Business, and Executive leadership to ensure creative work solves the right problems with aesthetic ambition.

• Own brand expression for the audiences across our ecosystem — digital and product marketing, campaigns, sales collateral, event identity, research reports, social, multimedia, product lines and launches.

• Shape the strategy for custom imagery — asset management, AI-generated visuals, and visual differentiation across our brands, content lines, and tech stacks.

• Oversee creative for group-level operations — such as office branding, internal comms, swag drops, and creative services for the company.

• Present and articulate creative direction to senior leadership and stakeholders with clarity, conviction,