Senior Lifecycle Marketing Manager (Consumer-Led Growth)

About the role

StyleSeat is hiring a Senior Lifecycle Marketing Manager to lead end-to-end lifecycle strategy with a primary focus on the Consumer experience, while also supporting key moments in the Pro journey.

This is a senior, high-impact role responsible for turning lifecycle marketing into a major growth lever. The Consumer side of the business represents a high-volume, marketing-driven opportunity where best-in-class lifecycle strategy, experimentation, and audience management can drive immediate business impact.

You will own lifecycle strategy from insight to execution: defining journeys, building testing roadmaps, improving segmentation, and ensuring communications drive adoption, bookings, and retention without contributing to over-sending or fatigue.

You will act as the subject matter expert for your area while collaborating closely with Product Marketing, Product, Creative, Data, and CX. While ownership areas are clearly defined, this team operates with flexibility and shared accountability.

What you’ll do

Own Consumer Lifecycle Strategy

• Lead end-to-end lifecycle strategy for Consumer acquisition-to-retention journeys
• Define audience frameworks, communication architecture, and contact strategy to improve engagement while reducing oversaturation
• Maintain and evolve journey mapping from first sign-up through repeat behavior and loyalty

Build High-Impact Programs

• Develop and scale onboarding, activation, retention, and re-engagement journeys
• Create targeted, behavior-based campaigns across email, SMS, push, and in-app
• Modernize and elevate seasonal and promotional campaigns with stronger audience strategy and lifecycle logic

Experimentation & Optimization

• Own lifecycle experimentation roadmap and A/B testing strategy
• Test messaging, timing, segmentation, and channel mix to drive measurable improvements
• Use cohort analysis and behavioral data to refine journeys and unlock growth

Data & Business Impact

• Define KPIs tied to retention, repeat behavior, bookings, and LTV
• Forecast lifecycle impact and model program contribution
• Translate performance insights into strategic recommendations, not just reports

GTM & Product Partnership

• Lead lifecycle planning for product and feature launches, as well as general storytelling go-to-market strategy
• Define target audiences, journey sequencing, messaging frameworks, and success metrics
• Support adoption of growth-driving features for Pros while maintaining primary Consumer ownership

Systems, Process & Scale

• Own CRM best practices and journey architecture in Braze
• Improve segmentation, data hygiene, and communication governance
• Help establish scalable processes, documentation, and experimentation frameworks

Key Deliverables

• Multi-quarter lifecycle strategy and roadmap
• Scalable onboarding and retention journeys
• Structured experimentation pipeline
• Seasonal campaign frameworks with improved audience logic
• Performance reporting tied to business outcomes
• Communication strategy that reduces over-sending while improving impact

Who you are

Successful candidates can come from a variety of backgrounds, yet here are some of the critical experiences we’re looking for:

Must Haves

• 7+ years in lifecycle, CRM, or growth marketing
• 3–5 years owning lifecycle strategy end-to-end, including defining audience frameworks, journey architecture, and experimentation roadmaps
• Deep experience in email, push, SMS, and automated journeys
• Strong experimentation background with proven A/B testing impact
• Advanced analytical fluency with ability to interpret cohort, funnel, and behavioral data to drive strategic decisions
• Experience partnering closely with Product, GTM and Data teams
• Expertise with Braze
• Strong cross-functional leadership and ability to influence without authority

Nice to Have

• Experience in marketplace or two-sided platforms
• Experience balancing B2C scale with B2B product adoption
• Experience mentoring or guiding team members

 

Salary range

Our job titles may span more than one career level. The career level we are targeting for this role has a base pay between $118,800 and $163,000. The actual base pay is dependent upon many factors, such as: training, transferable skil