Sr. Technical Success Manager – Core (Ads, Social, Marketing)

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture here: The Sprinklr Way.

Job Description
 

Overview 

As a Technical Success Manager (TSM) – Core you will be a trusted advisor responsible for driving adoption, value realization, and long-term success for Sprinklr's most strategic customers across the Marketing, Social, and Advertising product suite. Your role exists to bridge the gap between business objectives and platform capabilities using deep product expertise to help customers unlock the full value of Sprinklr’s Core solutions. This is a customer-facing, technically proficient role that empowers clients to scale, automate, and optimize their execution and ROI through Sprinklr — and ensuring Sprinklr becomes a foundational layer in the customer's stack. 

What You'll Do 

• Strategic Product Advising 

• Lead the strategic technical relationship across Sprinklr’s Core suite: Social Publishing, Listening, Paid Ads, Marketing Analytics. 

• Act as the primary advisor on platform architecture, user journeys, tagging schemas, and governance frameworks. 

• Translate marketing KPIs (ROAS, brand health, sentiment shift, audience reach) into Sprinklr configurations and use cases. 

• Adoption & Value Realization 

• Own the end-to-end adoption lifecycle across multiple teams (Digital, Social, Brand, Media, Analytics), ensuring frictionless onboarding and proactive value expansion. 

• Foster relationships with cross-functional stakeholders to align platform adoption with customer-specific goals and KPIs 

• Conduct workspace audits, health score tracking, and usage diagnostics using internal CSP tools to drive recommendations and de-risk accounts. 

• Build reusable playbooks to institutionalize best practices across campaign orchestration, paid amplification, and influencer management. 

• Program Leadership 

• Coordinate cross-functional teams (Product, Solutions Consultants, Services) to address technical challenges, rollout new modules, or guide strategic expansion. 

• Run business reviews tailored to executive audiences, combining KPIs, platform telemetry, and business outcomes into ROI narratives. 

• Co-develop success plans with clear KPI alignment, growth targets, and product rollout timelines—adjusted to market and org evolution. 

• Customer Empowerment 

• Deliver stakeholder-specific enablement—executive workshops, advanced user trainings, feature adoption campaigns—designed to improve usability and internal platform advocacy. 

• Identify blockers to adoption and proactively create corrective action paths: integrations, UX simplification, org change support. 

• Cultivate internal champions and promise a culture of self-service to strengthen long-term platform adoption 

• Product Influence 

• Serve as a feedback loop to Sprinklr Product and Eng