Sr. Specialist, Retail Go To Market (GTM)

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-Prosperity


Position Overview
The Retail Operations GTM Specialist is responsible for the operational support of a 400+ field sales team. This role is responsible for multiple concurrent product launches, focused on increasing the efficiency/effectiveness of sales enablement items, training retention and sell out. This includes providing accurate and timely data and insights to the leadership team. The Retail Operations GTM specialist will possess a combination of creative sales initiatives to drive sales and analytical skills with a history of successfully using data to inform the decision-making process including identifying areas for improvement. In addition, excellent soft skills with verbal and written communication skills that connect with a variety of audiences and gain buy-in from stakeholders.

Role and Responsibilities

Role & Responsibilities

• Responsible to deliver retail strategy through customer engagement events, brand awareness, swag, training support materials in kits that help to drive product training and sell out
• Project Manage all GTM programs for a field sales team of 400+ from end-to-end scope through execution results
• Work directly with third-party vendors, providing direction and feedback to ensure successful project completion
• Track and manage all funding for each project to ensure each project stays on budget and is executed on time for delivery to the field
• Create/update all standard operating procedures for GTM programs from launch through execution
• Develop ways to creatively track and validate the utilization of GTM programs to determine ROI and training information retention
• Support the field with event planning initiatives which may leverage multiple vendors for execution
• Collaborate cross-functionally with multiple internal teams including field sales team, finance, training, supply chain, merchandising, and channel operations
• Responsible for the Samsung branded merchandise store with net revenue of $60k yearly. This includes responsibility from end to end of the inventory processes and audits, the sales process for employee purchases and the overall financial rigor needed to maintain the store, shrink and replenishment while maintaining the contractual obligations with the vendor
• Support National Training Meetings (NTM) and National Retail Meetings (NRM) - logistics, brand creative approval, coordinate meeting space and invites, vendor management, people movement and overall look and feel
• Draft written communication for the field team that provides the field sales teams with process direction, updates on shipments, performance updates and results of current in market running programs.
• Coordinate meetings for cross functional work with multiple teams to gain alignment and feedback on each new program
• Create surveys that solicits feedback from the field teams gathering information and feedback necessary to execute effective programs
• Develop polished graphic story-telling presentations that communicate information and performance results
• Provide executive level updates weekly of all programs in a way that showcases the program results and track event readiness
• Define and track KPIs and dashboards, that include engagement and efficiency metrics
• Drive a collaborative environment by acting as a subject matter expert on assigned areas
• Manage any additional operational tasks as assigned

Minimum Qualifications

• 4+ years in sales, retail marketing, or retail operations
• Mobile industry or consumer electronics retail experience is strongly preferred
• Experience working wit