Assistant Brand Manager - Dettol

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As a Junior Brand Manager, you will support a Senior Brand Manager in driving the growth and performance of key products within our Dettol portfolio. You’ll contribute to brand management across the Belgian and Dutch markets, helping to strengthen brand activation, market performance, and financial results. Based in our Amsterdam office, you will work on brand performance analysis, campaign execution, product launches, and crossfunctional collaboration with Sales, Trade Marketing, Supply Chain, and external agencies. 

 

This role is ideal for someone who is analytical, proactive, and eager to grow into a full brand ownership position. 

 

Your responsibilities

• Brand & Market Performance Analysis 
  • Prepare monthly performance reviews for the leadership team, covering net revenue, market share, and segment performance, along with actionable recommendations using internal dashboards and external data sources (including Nielsen, IQVIA for pharmacies) to identify trends, risks, and opportunities. 
  • Analyse market dynamics, competitor activity, and pricing to support strategic decisionmaking. 
  • Monitor brand activations of media and digital campaigns to extract insights for optimization and share successes. 
• Brand Strategy & Activation 
  • Contribute to the 4P strategy and support the development and execution of the annual brand marketing plan. 
  • Support the development and execution of 360° marketing campaigns, including digital, social, POS materials, and healthcare professional communication. 
  • Support product launches, including artwork development, packaging updates, and coordination with supply and regulatory teams. 
• Cross Functional Collaboration 
  • Work closely with Sales, Finance, Supply, Trade Marketing, and Global Teams to ensure seamless execution of commercial plans and achievement of market share and financial targets. 
  • Support the organization of sales force seminars and present promotional campaigns to medical sales teams. 
  • Collaborate with Trade Marketing on store-format activation, assortment optimization, and promotional strategy. 
  • Assist the Sales team in preparing customer presentations. 
• Project & Budget Management 
  • Take ownership of specific brand projects and provide recommendations to drive brand growth. 
  • Manage marketing budgets under the supervision of the Senior Brand Manager. 
  • Coordinate with external agencies to deliver highquality brand assets and campaigns. 

The experience we're looking for

• You already have some experience in Marketing or Sales within the FMCG industry (including internships).
• You have strong analytical skills and mindset and enjoy looking into data. 
• Rigour, eye for details and very strong organization skills.
• Strong influencing and commun