Customer Marketing Manager - References

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. 

Recent awards we’ve won include:

Glassdoor's Highest-Rated Tech Companies for Culture and Values 2023

Great Place To Work Certified™ 2023

Best Place to Work by Built In 2023

Financial Times The Americas’ Fastest Growing Companies 2023

Deloitte Fast 500 Companies

We see a profound opportunity for data to improve the safety, efficiency, and sustainability of operations, and hope you consider joining us on this exciting journey. 

About the role:

We are seeking a results-driven, operationally minded Customer Marketing Manager to scale a best-in-class customer reference program. The customer reference program provides the structure and process necessary to connect our prospects and internal Samsara teams to our customer references at scale. This program is mission critical to increasing customer advocacy, loyalty, and retention to benefit Samsara’s long-term growth.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

Click here to learn about what we value at Samsara.

In this role, you will: 

• Grow the customer advocate base: Build an always on advocate recruitment mechanism that includes enabling Sales and CS partners to continuously nominating customers, driving ad hoc campaigns to source strategic reference customers that fill business needs, and opening doors for customers to self select into the program.
• Engage the customer advocate base at scale: Establish a lifecycle-style approach to engage with advocates beyond one-off reference needs that builds community among advocates and strengthens Samsara’s brand both with our advocates and the industry at large; this may include but is not limited to a clear reference program onboarding process, gamification, rewards, and a customer facing portal.
• Enable key internal stakeholders with customer placements: Proactively partner with our Marketing, Sales, Product and Communications stakeholders in sourcing customer stories and references for high-priority in-person or digital engagements; all the while ensuring a positive customer experience throughout the engagement.
• Measure program/asset effectiveness: Analyze the ongoing performance of the program to improve reference efficacy, drive program adoption and impact, and streamline team efforts; proactively seek feedback from internal stakeholders to continuously optimize the program and align to business needs and priorities.
• Be a Culture Champion: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset,