Global Strategic Services Partner Marketing Lead

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

PURPOSE AND OBJECTIVES

 

As part of the Global Strategic Services & Consulting Partner Marketing team within the Global Partner Marketing organization, this position plays a key role in supporting SAP’s partner ecosystem, driving brand awareness, customer engagement, and revenue opportunities for both SAP and our partners, by delivering successful partner experiences and modern marketing programs.

 

We’re looking for a talented, self-directed, positive, collaborative, and highly motivated Marketing Manager, with strong digital and stakeholder management experience, to join our team. In this role, you will be reporting to the Global Head of Services & Consulting Partner Marketing and will be a data-driven marketer who brings new ideas, focus, and dedication to the job every day. 

 

KEY RESPONSABILITIES AND TASKS

 

Strategy & Planning

• Learn from internal stakeholders (e.g. partner business managers) the business priorities for each partnership, including products, business model, challenges, marketing needs and KPIs.
• Develop a comprehensive marketing strategy, plan, and program architecture, supporting each partnership’s business priorities, with the goal of delivering the best marketing performance for both the partner and SAP.

 

Program & campaign execution

• Identify relevant, targeted, customer-centric, joint marketing initiatives for each Global Strategic Service Partner.
• Execute innovative, impactful, cost effective, and measurable programs and campaigns, tightly aligned to each partnership’s business objectives.

 

Brand alignment, content curation, activation and promotion- Collaborate with the partners, business development, corporate marketing, product marketing, field marketing, sales, creative agencies (as needed) and other content creators to identify, curate and customize (where appropriate) high-performing, measurable assets and programs, including:

• Product and partnership messaging with associated positioning frameworks.
• Top of Funnel thought leadership and awareness content.
• Global demand generation activities and program integrations across key regional teams.
• Marketing assets for syndication in partner owned newsletters, press releases, and digital media channels (e.g. social media, web)
• Further asset amplification on relevant SAP owned marketing platforms and channels (e.g. web, social, community, PR).
• Support Services partners in their SAP Practice marketing program development and execution (where appropriate).

 

Measurement - Ensure all programs have clear and measurable success metrics, while championing a “test and learn” optimization approach. Analyze and optimize partner marketing program performance to increase partner engagement, while continuing improving program success metrics.

 

Internal Advocacy and Global Best Practice Sharing - Support and contribute to internal communication vehicles to update, educate and share success stories. Share and syndicate best practices, high performing programs and strategies with the extended project teams.

 

Stakeholder Management -Align with partnership stakeholders to ensure marketing programs closely align to business and sales goals for each partnership. Continuously evangelize your marketing strategy, plans and results, while collaborating for ongoing refinement

Resources and Vendor Management – Manage program budgets/resources (owned, stakeholders’ and/or partner contributed) and vendors required to support program execution.

 

EDUCATION AND QUALIFICATIONS/SKILLS AND COMPETENCIES

 

• Bachelor/ Master’s degree in Marketing or equivalent experience.
• 5+ years of experience in Marketing/Business Development.
• Excellent writing and communication skills.
• Strong digital footprint desired, knowledge of digital marketing a must.
• Number- and data-driven marketing mindset: analytical, detail oriented and data skills
• Experience in the High-Tech sector and B2B marketing know-how is preferred
• Strong people skills related to trust building, empowerment, motivation and team work