SVP/EVP, Measurement & Reporting

Overview

Cadent ignites seamless connections between brands, publishers, and consumers through our predictive AI platform. Built on 15+ years of proprietary data and leveraging over 22,000 custom predictive models, our unified platform combines best-in-class predictive targeting, audience creation, and seamless orchestration across all media and buying model – delivering continuous optimization and real-time performance in today's fragmented media landscape. As we scale in an increasingly competitive, AI-driven market, the client experience becomes a critical differentiator. To win, we must evolve into a unified, end-to-end client experience that drives measurable business outcomes. Leveraging trust, Cadent can strengthen the entire client servicing journey by redefining the strategy, methodology, and execution of measurement solutions across the platform’s advertising products (CTV, Programmatic, Social, Display).

Cadent is seeking a visionary Senior (or Executive) Vice President (SVP or EVP) of Measurement and Reporting to lead Data Analytics and Data Partnerships, a high-impact executive role, bridging data science, product strategy, and client service. This leader is responsible for defining how advertising performance is measured, verified, and reported, ensuring the platform's analytics drive tangible ROI for clients while differentiating the company in the market. As a member of the senior leadership team and reporting into the Chief Operating Officer, this role will oversee the creation of next-generation attribution, incrementality, and reporting analytics, strengthening client trust and differentiating the platform in a privacy-forward environment. This role demands a blend of analytical rigor, Ad Tech expertise, and top-tier leadership skills.

In addition, this role will partner with cross-functional leaders on the strategic acquisition, integration, and monetization of third-party data to enhance platform capabilities. And will drive the adoption of data solutions across the business, collaborating with Product, Sales, and external data providers to deliver high-impact audience targeting solutions. This executive will accelerate revenue growth by negotiating complex data partnerships, managing senior-level relationships, and ensuring compliance with privacy regulations.

This high-visibility leader will guide a team of talented associates to transform analytics from a backend reporting function into a strategic driver of revenue. The SVP will shape how data is valued, helping clients unlock deeper insights, and maintain competitive advantage in a fast-evolving Ad Tech ecosystem. The role is for someone with proven ability to connect measurement capabilities to client ROI, commercial success, and platform differentiation. With deep expertise in ad tech ecosystems, data privacy laws, and database marketing and exceptional communication skills to influence senior stakeholders and represent the company in industry forums or client discussions.

Success in this role requires deep agency experience, executive presence with clients, and the ability to operate at both strategic and operational levels. Ultimately, we are looking for someone who is an expert in media measurement, analytics, and research and who can be both a consultative strategist and an operator in leading change and innovation as Cadent continues to evolve.

Responsibilities

• Measurement Strategy & Innovation: In collaboration with cross-functional leaders, define and drive the long-term vision for measurement and reporting, focusing on full-funnel performance tracking, attribution, and audience impact. Lead the creation of industry-leading POVs on cookie deprecation, identity resolution, and privacy-first measurement.
• Strategic Partnerships: With Product, define and lead the data partnership roadmap, managing relationships with top-tier partners (data providers, retailers, and agencies) to unlock growth and enhance platform value.
• Team Leadership & Development: Lead, mentor, and build a high-performing team of analysts and reporting specialists, fostering a culture of curiosity, accountability, and excellence.
• Talent Development: Develop talent, build talent pipelines, and foster an environment which allows everyone to bring their best selves to work. Establish career paths and empower associates and partners to act in the best interest of the client and company and regularly recognize contributions and accomplishments.
• Business Transformation: Champion the use of advanced analytics, data science, and AI to unlock deeper client insights and competitive advantage.
• Operational Excellence: Unify analytics vision, elevate analytic rigor, and strengthen client trust by ensuring insights clearly