Overview

About us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

 

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

 

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

 

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

Responsibilities

What You’ll do

 

As a Marketing Planning Coordinator, you will play a crucial role in supporting our strategic marketing planning efforts and ensuring the smooth execution of various campaigns and initiatives. Your main responsibilities involve collaborating with the Category Marketing Planning Manager, merchants, and vendors to execute promotions, marketing assets, and events for Rural King product categories and brands.

• Ensure accurate and timely execution of promotions across marketing channels.
• Manage co-op activities, including coordinating with vendors and partners to maximize marketing support and funding opportunities.
• Ensure compliance with co-op guidelines and requirements.
• Partner with Purchasing on co-op initiatives.
• Assist in new store marketing initiatives.
• Coordinate logistics, promotional materials, and communication related to these activities.
• Responsible for event coordination with duties to include but not limit to the following: experience in event batch creation, sign creation and proofing, event proofing and testing and managing special event sales and promotions.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Assist with collection and documentation of invoices related to sponsorships and donations.
• Manage sponsorships, events, fair participations and donations.
• Serve as a point of contact for store communication, including answering store emails and addressing inquiries or concerns promptly related to sponsorships, events, fairs and donations.
• Assist with the accounts payable team to code and process marketing-related invoices.
• Ability to travel to events and represent Rural King appropriately.
• Coordinate and partner with correct parties for major event promotions.
• Support the marketing team with various activities, such as coordinating events, conducting market research, and assisting in the development of marketing strategies.
• Collaborate with the marketing team to identify potential sponsorship opportunities at local fairs within our target markets.
• Assist in establishing relationships with fair organizers, negotiating sponsorship agreements, and ensuring proper branding and visibility at sponsored events.
• Track sponsorship deliverables and provide post-event analysis to evaluate the effectiveness of each sponsorship.
• Perform other duties as assigned.

Supervisory Responsibilities

 

None

Qualifications

Essential Qualities for Success

 

• At least 1 year of marketing ex