Director, Integrated Insights & Strategy, Cibinqo

ROLE SUMMARY

Pfizer is seeking a Director, Integrated Insights & Strategy (IIS), to lead strategic thought partnership for US and Global brand leads for Cibinqo. Reporting to the IIS Dermatology Team Lead, this person will serve as the senior member of a brand-aligned team of strategists responsible for identifying and developing opportunities to unlock brand value and advising on drivers of transformational change. You will be part of the Global Commercial Analytics (GCA) organization harnessing insights from multiple sources, lead day-to-day problem solving, team management, and business partner management.  You will leverage your deep functional analytic knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while being an indispensable thought partner, influencing commercial decisions, and developing business solutions.

The ideal candidate is someone with a proven track record of high-value brand consultancy, responsible for framing, designing & executing solutions for challenging business situations.  They will have an in-depth knowledge of multiple analytic disciplines, with a keen understanding of output and quality/timely insight derivation. Their team orientation and collaborative approach, along with their outstanding listening skills and ability to manage through influence, will enable their exceptional intellectual and analytical curiosity to shine.  Their sophisticated executive demeanor and comfort functioning with senior brand VPs along with their excellent presentation skills, including strong verbal and writing capabilities, will drive their success.  As will their ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization.

ROLE RESPONSIBILITIES

Commercial Brand Strategy:

• Act as a strategic partner to US and Global commercial teams to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics, and investment decisions.

• Develop and lead regular patient journey-based business reviews tied to budgetary goals to ensure cross-functional teams are aware of ongoing performance opportunities and suggest ideas for optimization.

• Leverage all analytical approaches, connecting insights from healthcare data, primary market research, financial reports, syndicated reports, and internal Pfizer expertise to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.

Promotional Strategy and Execution Insights:

• Advance sales force and digital marketing capabilities by finding innovative uses of data and marketing technology in alignment with commercial priorities

• Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign

• Evaluate campaign assets to ensure an optimal customer experience steeped in deep customer insights

• Integrate campaign insights into broader analytic activities to paint the full picture of marketing execution and customer behavior, informing resource allocation decisions

Forecasting / Operating Plan Support

• In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans.

• Coordinate forecasting activities with US, Global, and Forecasting CoE colleagues.

• Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues.

• Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.

• Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.

Collaboration with Other Analytics Teams:

• Lead dialogue to integrate insights across various cross-functional teams, including data science, analytics engineering, market research, and media

• Actively contribute to the advancement of team capabilities through thought leadership and knowledge sharing

• Align with other analytic teams to ensure cohesive activities with our stakeholders

• Partner with other analytic functions to advance the use of novel data sources, including RWD

BASIC QUALIFICATIONS

• BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.

• 8+ years