Demand Generation Manager, HR Cross sell

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Rippling is scaling toward $1B ARR and beyond, which means expanding our cross-sell engine to drive revenue growth across multiple product lines and customer segments. That’s where you come in.

As a Demand Generation Manager on the Cross-Sell Marketing team, you’ll be responsible for driving pipeline for our HR product suite. You’ll conceptualize, execute, and optimize marketing campaigns across channels (email, ads, webinars, direct mail) that educate customers and deepen their engagement with Rippling.

For example, you might:

• Launch a webinar to help customers navigate compliance challenges and showcase how Rippling solves them.
• Develop email drip campaigns to educate new customers on unlocking more value from Rippling’s HR suite.

This role is perfect for someone passionate about demand generation, eager to refine their craft at one of Silicon Valley’s fastest-growing companies.

What you will do

• Own & execute marketing campaigns from concept to analysis, including copywriting, audience targeting, sales enablement, and performance tracking.
• Develop and manage webinars—from content creation and speaker sourcing to promotion, sales enablement, and execution.
• Write email nurture drips and run in-app advertising to educate customers around products and thematic topics.
• Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, and brand marketing to execute your campaigns.
• Monitor and report on campaign performance across relevant KPIs, then develop next steps.

What you will need

• 4+ years of experience in demand generation marketing.
• Customer obsession that you translate into punchy, specific copy.
• Strong project management abilities—balancing multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
• Hunger to grow quickly and get your hands dirty - no task is beneath you; you view everything as a learning opportunity to become a world-class demand generation marketer.
• Data-driven decision-making—experience analyzing datasets in Excel or SQL to draw insights and measure impact.
• Agility and speed. You thrive in fast-paced environments where you can learn quickly and drive results.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborati