Principal Product Marketing Manager

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it! 

Career Exploration at Acquia 

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia

You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary.

The Role

Acquia is seeking a strategic, results-oriented Principal Product Marketing Manager to be the commercial catalyst for our next wave of innovation. This is a high-visibility, high-impact role where you will own the end-to-end go-to-market (GTM) strategy and ongoing commercial success for a newly launched SaaS product, while also building the playbook for future product introductions.

You will be the bridge between our product, sales, and marketing teams, responsible for defining the market narrative, equipping our global sales force to win, and driving the adoption and growth of our most innovative solutions. If you are a master storyteller, a strategic thinker, and have a passion for bringing groundbreaking products to market, this is the role for you.

What You'll Do:

• Go-to-Market (GTM) Strategy & Execution: Develop and execute comprehensive, data-driven GTM strategies for a new SaaS product and future innovations. Define and refine the Ideal Customer Profile (ICP) and key buyer personas to ensure laser-focused market traction.
• Positioning & Messaging: Craft differentiated, compelling, and clear product positioning and messaging that resonates with our target buyer personas. Articulate a clear value proposition that translates complex technical features into tangible business outcomes.
• Release Communication: Manage the GTM strategy for the ongoing product roadmap. Create and execute a communications plan for major and minor SaaS releases to drive customer adoption of new features and communicate continuous value.
• Sales & Partner Enablement: Be the subject matter expert who empowers our global sales and partner organizations to succeed. You will create and deliver high-impact sales tools, including pitch decks, battlecards, competitive intelligence briefs, product datasheets, and training materials.
• Launch Leadership: Lead the planning and execution of world-class product launches. Establish a repeatable commercialization framework that can be adapted for a pipeline of future products, ensuring consistency and excellence.
• Market & Competitive Intelligence: Act as the voice of the customer and the market. Conduct in-depth research to understand market trends, customer needs, and the competitive landscape to inform product strategy and GTM motions.
• Content & Demand Generation Partnership: Collaborate with marketing teams to create compelling content (e.g., blog posts, webinars, whitepapers, case studies) and inform demand generation campaigns that drive pipeline and product adoption.
• Pricing & Packaging: Provide data-driven insights and recommendations to the product and finance teams on pricing and packaging strategies to optimize for market adoption and revenue growth.
• Performance Measurement: Define, track, and report on key performance indicators (KPIs) for launch and commercialization efforts, using data to merchandise success and identify areas for optimization.

What You'll Bring:

• Experience: 5+ years of product marketing experience, with at least 5 years in a B2B SaaS or enterprise software environment.
• Proven Launch Success: A demonstrated track record of successfully launching new technology products from concept to market leadership. You have stories to tell about navigating ambiguity and driving results.
• Strategic Mindset: The ability to think str