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The Market Research Lead performs data analysis supporting learning plans via management and usage of consumer behavioral, demographic, and attitudinal data. The Market Research Lead works on problems of diverse scope and complexity ranging from moderate to substantial.

The Market Research Lead uses data analytics to provide insights in support of new insights, translates results of analyses into actionable recommendations. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.

Use your skills to make an impact
 

Additional Job Description

Analytical Skills

• Proficiency in data analysis and interpretation to derive actionable insights from complex datasets.
• Strong capability in utilizing statistical methods and data visualization tools (e.g., Tableau, Power BI) to present findings effectively.

 

Market Research Expertise

• In-depth knowledge of market research methodologies, including qualitative and quantitative research techniques.
• Experience in analyzing pharmacy, PBM and payer industry trends, competitive landscape, and consumer/patient behavior to inform strategic decisions.

 

Strategic Thinking

• Ability to develop and implement strategic plans that align with organizational goals.
• Proven experience in identifying growth opportunities and potential market risks.

 

Communication Skills

• Exceptional verbal and written communication skills to convey insights and recommendations to diverse audiences, including senior leadership.
• Ability to create compelling presentations and reports that influence decision-making.

 

Business Acumen

• Understanding of commercial payer operations, healthcare regulations, and reimbursement models.
• Ability to assess the financial implications of strategic decisions and market trends.

 

Technical Proficiency

• Familiarity with data analytics tools, CRM systems, and market intelligence platforms

 

Required Qualifications

• Bachelor's degree in marketing, Communications or Business
• 7 or more years of Marketing research experience
• 7 or more years of data analysis experience
• Understanding and experience with a variety of research methodologies
• Possess the ability to write queries, create forms, reports and documents in Access and Excel
• Project management experience
• Experience communicating complex and functional strategies to senior management.
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

 

Preferred Qualifications

• Master's degree or other graduate degree
• Experience in the health insurance industry

Additional Information:

As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

Work At home requirements:

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if approved by leadership.
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
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