Analyst, Offline Marketing

Who we are: We aren’t your standard marketers: we own the strategy, P&L, and product roadmaps for our portfolio of bleeding- edge and in-house-built marketing and AdTech products. We leverage them to acquire high potential customers and engage them to come back again and again. We have petabytes of first and third party data at our fingertips; what makes us successful is using that data to build algorithms and automated solutions to take our “Zillions thing home” offering and personalize it to each and every customer. 

 

As an ecommerce company, almost all of a customer’s interactions with Wayfair and our Specialty Retail & Luxury Brands (Joss & Main, AllModern, Birch Lane, and Perigold) are digital. That’s where the Offline Marketing team comes in: we visually tell each brand’s story in print, TV, and other offline mediums, offering a physical touchpoint in an otherwise online experience. Millions of customers already interact with our existing offline ads (largely in print) each month, and our team plays a critical role in inspiring our customers, driving them back to site, and ultimately ordering that perfect piece for their homes.

 

As an Analyst on the team, you will have the opportunity to help drive the strategy, execution and performance of the offline channel through innovative testing and continuous optimization. 

 

What you’ll do:

• Support a multi-million dollar advertising channel through performance analysis, insight development, measurement and innovative testing. 
• Own the analysis and measurement of effectiveness of offline marketing across all LLC brands 
• Utilize our advanced in-house measurement capabilities to understand the impact of each marketing campaign & co-create innovative measurement techniques to improve our understanding of (and therefore maximize) ROI.
• Institute rigorous test-and-learn methodology to achieve desired results
• Work cross-functionally with key stakeholder teams, including Creative, Data Science, AdTech, Merchandising and Data Engineering to plan, execute, and measure campaigns.
• Partner with internal engineering and product teams to push the boundaries of automating and creating strong digital linkages for offline channels. 
• Build and maintain automated dashboards to regularly share performance with senior stakeholders.

 

What you’ll need:

• Exceptional analytical and quantitative skills: excited about working with and synthesizing big data into actionable insights; comfortable using data software to conduct analyses and synthesize findings 
• Exceptional problem-solving and execution skills: ability to make decisions, reprioritize tasks, and draw conclusions in the face of ambiguity 
• Strong business acumen: ability to understand how various parts of the business interact; can identify and approach problems from a customer perspective 
• Strong consultative skills: ability to work effectively and persuasively with a highly cross- functional group of business partners 
• Excellent written and verbal communication skills 
• Familiarity with any programming language is a plus, including motivation to learn and develop the skill-set (SQL, R, Python)

Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please contact candidateaccommodations@wayfair.com.
 
Need Technical Assistance?
If you are having any technical difficulty submitting your application, please reach out to our careers team at careers@wayfair.com.
 
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and