Senior Manager, Franchise Training

Compensation Data

Company Overview

For more than 70 years, TBC Corporation has been a leader in the mobility industry and one of North America’s largest marketers and distributors of automotive replacement tires through wholesale operations. Additionally, TBC responds to the needs of consumers in search of total car care at nearly 470 franchised tire and automotive service centers under the award-winning Big O Tires® brand. TBC is headquartered in Palm Beach Gardens, Florida.

With $5 billion in revenue and more than 3,000 employees in the U.S. and Mexico, TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers and with proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018, Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.        

Description

The Senior Manager of Training is responsible for designing, developing, and leading the organization’s training strategy, programs, and learning initiatives. This role ensures consistent operational excellence across all locations by creating scalable training systems, managing training teams, and partnering with operations leaders to drive performance, customer experience, and brand standards. The Senior Manager of Training strengthens organizational capability through innovative learning solutions, effective onboarding, and continuous skill development for franchisees, managers, and stores. 

Job Responsibilities

Training Strategy & Leadership

• Develop and execute a comprehensive training strategy aligned with organizational goals and franchise system needs.
• Lead, coach, and manage a high-performing team of trainers, instructional designers, and field training specialists.
• Use data, KPI insights, and operational feedback to evolve training programs and address skill gaps.
• Establish training standards, playbooks, and best practices across the network.

Training Program Development

• Oversee the creation and continuous improvement of training materials, including facilitator guides, eLearning modules, videos, SOPs, and job aids.
• Ensure all programs support operational consistency, customer experience, safety, and brand compliance.
• Manage curriculum for new franchisee onboarding, store openings, POS systems, leadership development, and ongoing skill enhancement.
• Ensure all content aligns with adult learning principles, operational accuracy, and brand voice.

Additional Job Responsibilities

Training Delivery & Execution

• Lead large-scale training rollouts for new systems, technologies, or operational initiatives.
• Coordinate in‑person workshops, virtual sessions, webinars, and blended-learning experiences.
• Oversee training for new store openings, ownership transfers, and major operational transitions.
• Conduct field visits to validate that training is delivering measurable operational performance improvements.

Continued Responsibilities

Cross-Functional Partnership

• Collaborate closely with Operations, Marketing, HR, IT, and Franchise Development to ensure training supports key business priorities.
• Partner with leadership to identify future capability needs an