Category Content Management Intern
Brunswick CorporationAbout the role
Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
Within product management, the category operations group integrates data and develops intuitive solutions to assist internal and external customers navigate the most comprehensive marine propulsion portfolio in the industry, offering products from prop to helm. This work delivers valuable information, builds knowledge, and supports aligning products to customer application.
Using a user centric approach as the Category Content Management Intern you will support development of the Mercury Marine Product Knowledge Portal, a key digital platform for retail training used to convey product specifications, differentiation points, and consumer benefits by collaborating with a cross-functional group including category managers, marketing, sales, and product integration teams. You will exercise your own curiosity to build an understanding of products and craft a message that helps others appreciate and promote how and why Mercury products deliver exceptional on water experiences.
At Brunswick, we have passion for our work and a distinct ability to deliver.
Essential Functions:
Create informational and educational content that helps users understand Mercury propulsion systems, controls, rigging, propellers, and connected vessel products.
Leveraging content management system software, support the Mercury Product Knowledge Portal website by creating and organizing web pages and publishing content.
Contribute to content strategy for expanded & diversified audiences
Organize & Integrate boat performance testing, Boat House Bulletins
Utilize Google Analytics GA4 to create and report website metrics, evaluate content, and identify improvement opportunities Website Analytics and metrics
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
Required Qualifications:
A learning mindset with a sense of curiosity combined with strong analytical skills.
Excellent communication skills with an emphasis on strong writing & storytelling.
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