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Director, CAMZYOS Brand Strategy and Commercial Effectiveness

Bristol Myers Squibb
United Statesfull_timeVerifiedPosted 25 Mar 2026
💰 $244,646/yr($201,890/yr$244,646/yr)

About the role

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:
The Director, CAMZYOS Brand Strategy and Commercial Effectiveness, will lead cross-functional strategic alignment and decision-making for the global brand narrative, SCOUT-HCM indication launch, lifecycle management (LCM) including label optimization and opportunities for future growth, and competitive strategy for current and future market entrants.

This role provides enterprise-level brand leadership across the full lifecycle, shaping how CAMZYOS is positioned, activated, and sustained in an increasingly complex and competitive environment to maximize brand impact and long-term value.

This individual will serve as a key commercial partner for enterprise innovation and AI-enabled initiatives, ensuring a strong commercial voice in the development, prioritization, and deployment of emerging tools to drive scale, consistency, and impact across the brand.

This role works closely with the Executive Director and VP Brand Lead on Unified Business Planning (UBP) and Customer Impact Planning (CIP), ensuring strategic coherence and prioritization across key functions to drive performance. This is an exciting time to join CAMZYOS. The role offers outstanding opportunities for professional development and growth as you help shape the future of a flagship brand in a dynamic and evolving market.

Key Responsibilities:

Global Brand Strategy and Stewardship

  • Own the development, evolution, and governance of the UBP and narrative, ensuring strategic differentiation and evolution with key market dynamics

  • Represent commercial in lifecycle management (LCM) planning, ensuring cross-functional alignment on strategic priorities, sequencing, and investment decisions across the brand horizon

  • Partner with Medical Affairs and Publications to shape long‑term data and evidence generation strategy, ensuring proactive planning of key evidence needs aligned to brand priorities, lifecycle management, and future market dynamics

Indication Launch and Competitive Leadership

  • Provide strategic leadership for SCOUT-HCM indication launch, partnering closely with the markets

  • Own integrated competitive strategy development, including scenario planning, strategic response frameworks, and preparation for current and future market entrants

Strategic Innovation, AI Enablement, and Ways of Working

  • Partner with enterprise innovation and AI teams to ensure commercial needs inform the prioritization, design, and deployment of new capabilities

  • Work with the broader brand team to embed innovative tools to maximize commercial effectiveness

Qualification and Experience

  • Bachelor’s degree (BA or BS) required; MBA or advanced degree strongly preferred

  • 8+ years of progressive pharmaceutical industry experience, with demonstrated success in strategy roles within complex, matrixed organizations ; commercial experience strongly preferred

  • Proven experience leading enterprise‑level strategic planning, including strong financial acumen, disciplined investment thinking, and risk‑based decision‑making

  • Demonstrated ability to lead through influence, aligning and mobilizing cross‑functional teams to drive performance in a matrix environment

  • Strong analytical and insight‑driven capabilities, with experience leveraging market research, competitive intelligence, and financial analysis to inform strategy and decisions

  • Excellent communication and synthesis skills, with the ability to translate complexity into clear strategic implications for senior leaders and stakeholders

  • Track record

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Company

Bristol Myers Squibb

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