Sr. Manager - Public Relations (Digital IMC)

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a>&nbsp;</p> <p>For more information visit&nbsp;<a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and&nbsp;<a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><strong>More about the role:</strong></p> <p>•&nbsp; 국내/해외 홍보(PR) - 5년 이상</p> <p>&nbsp;</p> <p><strong>What you'll do:</strong></p> <p>•&nbsp; PR 및 디지털 콘텐츠 기반으로 한 통합 커뮤니케이션(IMC) 전략 기획 및 실행</p> <p>•&nbsp; 캠페인 목적·타깃에 맞는 통합 플랜 수립 및 운영 / 결과 리포트 및 인사이트 도출</p> <p>•&nbsp; PR 캠페인 기획, 실행 및 성과 분석</p> <p>•&nbsp; 보도자료 이슈 발굴 및 기획기사/인터뷰, 기자간담회, 위기관리, 미디어 커뮤니케이션 등 PR 전반 실무 수행 등</p> <p>&nbsp;</p> <p><strong>Experience that contributes to success:</strong></p> <p>•&nbsp; 해외 클라이언트 커뮤니케이션 가능자 (영어)</p> <p>•&nbsp; 홍보대행사 및 유관 직무 경험자</p> <p>•&nbsp; PR 및 디지털 콘텐츠 실무 경험을 바탕으로 한 IMC 기획 및 수행 경험 보유자</p> <p>&nbsp;</p> <p><strong>#LI-PJ1</strong></p><div class="content-conclusion"><h3><strong>You belong at Burson:</strong></h3> <p>Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship pr