Director, US Public Sector Marketing

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Available Location - Washington DC or within a 50 mile Radius. 

About the Role

Cloudflare’s Americas Marketing Team is searching for a Head of US Public Sector Marketing to partner with our sales leaders, campaign, and product marketing organizations to design & drive high-impact pipeline generation programs leading to closed-won bookings. The Director, US Public Sector Marketing will lead a growing team aligned to sales, utilizing data and historical performance to inform quarterly plans & strategies. This key leader will be responsible for coordinating and managing a comprehensive marketing approach for US Public Sector, including Field & Account-Based Marketing, thought leadership, web, content, social media, and more.

Responsibilities

• Team leadership: proven experience as a manager, building team performance and culture in a high-growth environment
• Planning & execution: demonstrable skill working with teams to build & execute quarterly and yearly plans including budget management and projection of results
• Performance monitoring & management: proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results
• Sales alignment & partnership: experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.
• Opportunity & Market Development: responsible for coordinating with business development and strategic capture teams for market presence and customer engagement

Your Qualifications

• Minimum 10 years in US public sector marketing role in $1B+ BtoB technology organization in cybersecurity or networking; minimum 5 years as a manager
• Direct experience in Federal, State & Local, and Education market segments, including field programs, Federal cybersecurity events, paid & earned media, web-site strategy, campaign planning & management, and event marketing.
• Knowledge of predominant public-sector focused resellers, distributors, and systems integrators.
• Public Sector experience with global scope is a plus (e.g. applying US based programs and best-practices to other countries, as well as collaborating with geo teams, campaigns and product marketing on a global strategy and approach)
• Proven results achieving quantifiable contribution metrics such as qualified leads, pipeline, closed business
• Hands on experience with predominant sales and marketing systems such as Salesforce, analytics platforms, and ABM platforms such as 6sense or Demandbase.
• Able to be effective working across organizational boundaries and building relationships to accomplish objectives
• Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches
• Experience designing and building field-focused marketing programs across digital, first & third party events, and partner ecosystem including resellers, tech partners, and GSIs
• BA/BS in Marketing, Business, Communications, Engineering or other related fields

Base plus Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build c