Deliverability Manager

About the team

The Lifecycle Marketing Operations team is dedicated to improving the efficiency and effectiveness of Zillow’s owned marketing channels. Our mission is to accelerate execution, ensure channel health, and increase impact to drive success for our organization.

We are the primary experts across email, SMS, push notifications, and in-app messaging. We partner closely with teams across Zillow Group to configure and launch channels and campaigns that deliver on business objectives and meet channel- and audience-health benchmarks. We use our MarTech and audience-data expertise to define requirements and deliver final outputs. We also own email health, protecting inbox placement and sender reputation, by setting build/send standards, monitoring postmaster signals, advising on engagement hygiene and suppression, and coordinating incident response.

We enhance channels by leading initiatives that develop new processes and technical capabilities, unlock new features for testing and learning, improve messaging quality, streamline data, and maintain operational excellence in our systems.

About the role

As Deliverability Manager, you will be the primary owner of email health, sender reputation, and inbox placement for high-volume programs. You’ll set channel targets, design and manage domain/IP strategies, lead incident response, and advise on best practices for engagement, hygiene, and suppression. Your expertise will help shape standards, guide cross-functional teams, and ensure Zillow’s communications reach their intended audiences.

You Will Get To

• Own deliverability KPIs (delivery, inbox placement, bounce/complaint rates, sender reputation) with clear health targets, real-time alerts, and action plans.

• Architect domain/subdomain and IP strategy, and run provider-specific warming/cooling (ramp rules, throttling, rollback).

• Establish and enforce engagement hygiene and global suppression policies to sustain list health, protect reputation, and maximize reach.

• Standardize content and send guardrails to ensure consistent rendering and reliable inbox placement.

• Lead deliverability monitoring, weekly readouts, and incident response, implementing action plans to resolve issues.

• Develop and maintain a prioritized testing roadmap; run experiments and operationalize learnings into templates and automations.

• Track industry, provider, and regulatory changes, updating guidance, playbooks, and segmentation strategies as needed.

• Serve as the deliverability subject matter expert, training teams and briefing stakeholders on channel health, risks, and priorities.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Rhode Island, Vermont, Washington state, and Washington DC the standard base pay range for this role is $105,900.00 - $169,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Rhode Island, Vermont, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 8+ years managing enterprise-scale email deliverability.

• Proven track record improving inbox placement with major mailbox providers.

• Skilled in designing and managing domain/IP strategies, authentication protocols (SPF, DKIM, DMARC, BIMI & Apple Business Connect a plus), and filtering technologies.

• Analytical and data-driven, with a proven ability to diagnose issues, set targets, and design effective tests.

• Experienced with deliverability tools (e.g., Google Postmaster Tools, Microsoft SNDS, SparkPost Signals, Validity Everest) and marketing platforms (e.g., SimonData, HubSpot, Braze).

• Strong communicator and calm incident leader, able to