Growth Marketing Manager, SMB Growth (Multiple Positions)

Responsibilities

About ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.


Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.

About the Team
Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey!


Responsibilities
- Develop the strategy and execution of global growth marketing campaigns that drive adoption and engagement of our SMB (Small to Medium Business) products and features leveraging paid and organic channels.
- Develop and execute A/B and multivariate testing strategies, utilize both qualitative and quantitative data to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.
- Partner with local marketing to build marketing content for client growth.
- Partner with product teams to develop and improve our internal campaign management platform.
- Create, manage, and optimize campaigns to attract new customers and retain existing customers.
- Collaborate with cross-functional partners across the company, including sales, acquisition, product marketing, product etc. to identify areas of opportunities, and create & test project plans and scale.
- Improve existing programs by consistently monitoring revenue progress, identify actionable insights to improve revenue and retention performance, and testing out new tactics to beat goals and respond to changes in the market.

Qualifications

Must have a Master's degree in Computer Science, Engineering (any), Information Technology, Business Administration, Business Analytics, Data Analytics, Marketing, Economics, or a related field, and 3 years of related work experience; OR a Bachelor's degree in Computer Science, Engineering (any), Information Technology, Business Administration, Business Analytics, Data Analytics, Marketing, Economics, or a related field, and 5 years of post-bachelor's, progressive related work experience.

Of the required experience, must have 3 years of experience in each of the following:
- Identifying leading metrics and objectives for marketing campaigns and optimizing marketing campaigns based on analysis results to assist management realize revenue growth and customer retention;
- Providing marketing project management, including the following: (1) Creating project plans by setting targets for milestones and adhering to deadlines; and (2) performing quality control on the project throughout development to maintain the project standards; and
- Designing the overall strategy for A/B testing, executing the experimentation, and optimizing testing based on analysis and results.

Of the required experience, must have 1 year of experience in each of the following:
- Providing marketing growth strategy, including the following: (1) Developing all-channel go-to-market plan and analyzing opportunity size for company's products or product features; and (2) creating and launching marketing campaigns and conducting test-and-learn campaigns to test on hypothesis and assumptions; and
- Conducting market research and audience testing for company's products and product features.

Travel Requirement: Domestic travel required up to 5%.

Type: Full time, 40 hours/week
Location: San Jose, CA
Salary Range: $148595 - $244889 per year

To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website.

ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity