Vice President, Digital Solutions – Salesforce Marketing Cloud

Job Description

Positioned at Publicis Groupe's core, Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. Through a connected suite of products and services, Epsilon combines leading-edge identity management, industrial strength data and technology expertise with big brand acumen gained over five decades working with the industry's top brands. Our human-powered, data-led marketing delivers unmatched depth, breadth, and scale to help brands turn meaningful human interactions into exceptional business outcomes.

The Vice President of Digital Solutions sits within our Digital Experience Practice and will work closely with the SVP to lead the overall digital transformation and strategy for Healthcare and other verticals. Serve as a Trusted Advisor and a key driver in client value. Expert at showing clients how to connect directly with consumers and indirectly through key influencers. The VP will need to exude exceptional presentation skills both internally and externally to our clients on digital marketing solutions. The successful candidate will develop tactical plans and recommendations which include any or all of the following: CMS, CRM, Campaign, Targeting & Analytics, eCommerce, Machine Learning and Mobile.

To succeed in this role, the candidate will be a thought leader in the digital marketing space, ability to solve challenging business problems, and guide the vision through execution and analyze and optimize results. Knowledge and understanding of the capabilities within Salesforce Marketing Cloud is required, and other Salesforce Cloud experience is preferred.

Responsibilities:

• Advise clients on the digital landscape and make recommendations to transform their business
• Reinvent Customer Experience by leveraging journey maps, understanding customer empathy, and data to create transformative digital interfaces, marketing strategies, and process innovations.
• Optimizing digital marketing programs across all digital channels and levers, including precision marketing, and analytics-enabled, one-to-one personalization.
• Driving transformational value through cutting-edge applications of AI and Machine Learning tools that are fully scaled into the business.
• Building ongoing organizational change capabilities, and helping clients transform into digital enterprises that continue to develop and innovate with speed, at scale.
• Redesigning technology functions to improve flexibility, efficiency, and Business-IT alignment.
• Mentor and coach junior consultants to develop their digital skills.

Qualifications:

• Minimum of 10+ years of experience within digital marketing space at an agency and/or management consultant company.
• 5+ years of experience in a consultative environment, driving large-scale digital transformations, with a history of excellent client service.
• Good understanding of Salesforce Marketing Cloud capabilities and the value it delivers for our clients.
• Excellent working knowledge with consumer marketing in the Healthcare Vertical required, and other vertical experience is preferred.
• Strong analytic skills and a high capacity for conceptual thinking.
• Ability to develop leading-edge business models, frameworks for analysis, and long-term business strategies that maximize shareholder value.
• History of building credibility and relationships with leaders, technical and non-technical people to align on strategy, inspire stakeholders, and execute on a day-to-day basis.
• Ability to work with and lead multi-disciplinary teams including engineers, architects, data scientists—or whatever is required to solve the client’s challenge—will be vital to success.
• Proven experience managing the end-to-end product lifecycle, determining the product vision and roadmap, delivering strong customer experiences, and managing stakeholder interactions.
• Advanced quantitative analysis, solid business acumen and problem-solving ability. High capacity for strategic/end-to-end thinking.
• Demonstrated ability to manage client engagements, client relationships, and provide “thought leadership” to teams, fully owning the responsibility for the quality of engagements.
• A solid track record of building strong client relationships with large organizations, as well as identifying opportunities to deepen those relationships and grow the business.
• Excellent communication and persuasion skills.
• Strong academics from a MS or MBA preferred; Bachelor’s degree required, or equivalent experience.

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ abili