Senior Director, Solutions Marketing
SynopsysAbout the role
We Are
Synopsys is the leader in engineering solutions from silicon to systems, enabling customers to rapidly innovate AI-powered products. We deliver industry-leading silicon design, IP, simulation and analysis solutions, and design services. We partner closely with our customers across a wide range of industries to maximize their R&D capability and productivity, powering innovation today that ignites the ingenuity of tomorrow.
You Are
You see the whole picture when others see silos. While most marketers focus on a single product or technology, you understand how RTL design connects to IP integration, how chip verification flows into system-level analysis, and how multi-physics simulation enables hardware-software co-design. You have spent your career in the space where silicon meets systems, and you know that the companies winning today are the ones who can move seamlessly across that continuum.
You have been in enough rooms with chip architects, systems engineers, and C-level executives to know that they care about different things—and you can tell a story that lands with all of them. You can take a complex end-to-end workflow spanning EDA tools, Silicon IP, system verification, and simulation, and turn it into a narrative that makes a VP of Engineering at a hyperscaler or automotive OEM say, 'this is exactly what we need to solve.'
You do not need a team to make an impact. As a senior individual contributor, you thrive on being the strategic thinker and executor who can define a solutions marketing strategy, build the messaging frameworks, create the content, and work across Product Management, Sales, Engineering, and Corporate Marketing to bring it to market. You have done this before in EDA, semiconductor, IP, or systems design, and you are ready to do it at a scale that spans the entire silicon-to-system journey.
At Synopsys, you will shape how the market understands our integrated capabilities across data center infrastructure, automotive systems, AI acceleration, and the Synopsys-Ansys ecosystem. This is not about marketing a single tool. This is about positioning Synopsys as the only company that can take customers from chip design through system-level innovation.
What You'll Be Doing
Define and Drive Silicon-to-System Solutions Marketing Strategy
- Own the development and execution of comprehensive solutions marketing strategies that integrate EDA tools, Silicon IP, Systems Design & Verification platforms, and Simulation technologies into cohesive, customer-facing narratives
- Build go-to-market plans that demonstrate Synopsys' unique ability to enable seamless workflows from RTL design and IP integration through system-level analysis, multi-physics simulation, and digital twin modeling
- Lead cross-portfolio initiatives that showcase integrated solutions for high-impact domains including data center infrastructure, automotive systems, AI acceleration, multi-die chiplet ecosystems, and digital transformation use cases
Develop Messaging and Positioning That Cuts Through Complexity
- Create clear, compelling solutions messaging frameworks that articulate both technical differentiation and business value for diverse audiences—from chip architects and systems engineers to executives and procurement teams
- Translate complex capabilities spanning silicon design, IP reuse, system integration, and simulation into narratives that resonate with semiconductor companies, systems OEMs, and hyperscalers
- Position Synopsys as the thought leader in silicon-to-system innovation through industry events, keynote presentations, customer forums, and media engagement
Lead Market Intelligence and Customer Insight Development
- Conduct deep market analysis, competitive intelligence, and customer research across silicon design, IP integration, system verification, and simulation markets
- Identify and translate emerging trends—AI-driven design automation, a
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