Senior Director, Commerce & Retail Media

Job Description:

The Commerce & Retail Media team leads strategy, activation, and optimization for large buy-side brands (CPG, Consumer Healthcare, etc.) across Amazon, Walmart, Instacart, Criteo, and other retail media networks. As a Senior Director, you will own a portfolio of key accounts, driving growth, retention, and client satisfaction. You will also serve as a subject matter expert across organic and paid Retail Search. You’ll guide teams to build and execute scaled, data-driven programs and testing roadmaps that deliver measurable business outcomes, and you’ll cultivate senior client relationships as a trusted advisor.

You will report to the VP, Retail Media.

What You’ll Do

Strategy & Product

• Set the vision and strategic principles for client commerce programs (organic + paid), aligned to brand and performance objectives.
• Develop action plans, measurement frameworks, and test-&-learn agendas; determine KPIs, pacing, and optimization guardrails.
• Evaluate and recommend the full spectrum of Commerce alliances (retail networks, tech, data, bid/dash/reporting tools) and integrate with broader media/creative/CRM efforts.
• Stay ahead of platform changes and industry trends; continually evolve best practices and codify POVs, playbooks, and case studies.

Client Leadership & Growth

• Serve as senior engagement lead and day-to-day escalation point; build and maintain executive-level relationships.
• Own account health, growth, and renewal; identify and convert organic growth opportunities.
• Translate insights into clear narratives and actions; present strategies, QBRs, and roadmaps that tie activity to commercial impact.
• Monitor competitive dynamics and category trends to inform positioning, investment, and testing recommendations.

People Leadership

• Lead, coach, and develop team; set goals, allocate work, and provide ongoing feedback and formal evaluations.
• Recruit and retain top Commerce talent; foster a culture of curiosity, accountability, and continuous improvement.

Activation, Performance & Operations

• Oversee flawless execution across marketplaces and retail media networks (e.g., Amazon Search and DSP, Walmart Search + DSP, Instacart, Kroger, Criteo), ensuring adherence to best practices and compliance
• Guide teams on campaign builds, budget management, bid strategies, pacing, audience/keyword/targeting, creative/ASIN/PDP optimization, and ongoing performance improvements.
• Leverage automation and campaign management tools (e.g., Pacvue, Skai) for campaign management, reporting, and alerting.
• Partner with analytics/reporting to produce accurate, timely, and actionable performance insights and dashboards.

Partnerships & Thought Leadership

• Maintain strong relationships with retail media partners and platform reps; pilot betas and bring forward innovation.
• Collaborate cross-functionally (strategy, media, creative, data/tech) and across agency partners to ensure cohesion and maximize impact.
• Contribute to agency thought leadership through POVs, education, and internal enablement.

Qualifications

• 8+ years of progressive digital performance experience with several years in Commerce/Retail Media; proven Director-level ownership of complex, multi-market or multi-brand portfolios.
• Deep activation and optimization experience with Amazon, Walmart and Instacart; hands-on retail media experience across Criteo and other major networks.
• Proven success applying search/commerce to direct-response outcomes; experience with organic marketplace optimization (e.g., PDP, content, ratings/reviews) a plus.
• Demonstrated track record managing budgets, setting and meeting KPIs, and leading growth/retention for key accounts.

Technical & Analytical

• Proficiency with bid and campaign management tools (e.g., Pacvue, Skai) and retail platform UIs.
• Advanced Excel and strong analytical rigor; comfort with measurement frameworks, incrementality testing, and insight generation.
• Familiarity with research and reporting tools (e.g., Strattum, Scintilla, AMC) and audience/retailer data integrations.

Leadership & Communication

• Strong people leadership: hiring, coaching, performance management, and team org design.
• Excellent client communication and storytelling skills; adept at simplifying complexity and influencing senior stakeholders.
• High integrity, ownership, and agility in a rapidly evolving Commerce & Retail Media landscape; appetite for innovation and test-and-learn.

The annual salary range for this position is $114,425-$180,000. Placement within the