Digital Marketing Head

Job Summary

The Digital Marketing Head will lead all digital initiatives to generate high-quality leads and maximize ROI across marketing platforms. This role requires strategic thinking, leadership skills, and hands-on expertise in digital marketing tools and campaign management.

Key Responsibilities

1. Strategy & Planning

• Develop and execute digital marketing strategies with a strong focus on lead generation and conversion optimization.

• Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.

• Identify target audiences, segment customers, and design funnel-based marketing approaches.

2. Performance Marketing

• Oversee SEO, SEM, PPC, remarketing, and social media ad activities.

• Optimize landing pages, CTAs, and conversion paths to improve lead quality.

• Monitor and enhance key campaign metrics (CPC, CTR, lead-to-sale ratio).

3. Content & Brand Management

• Collaborate with the content and creative teams to develop engaging lead-oriented assets — blogs, videos, email campaigns, and infographics.

• Ensure consistent brand messaging across all online touchpoints.

4. Data Analytics & Reporting

• Track KPIs like cost per lead (CPL), conversion rate, and ROI.

• Generate weekly/monthly performance reports and share insights with senior management.

• Use tools such as Google Analytics, HubSpot, Google Tag Manager, and Meta Business Suite for monitoring and analysis.

5. Team Leadership

• Lead and mentor a team of digital marketers and content creators.

• Align marketing-qualified leads (MQLs) with sales objectives.

• Foster continuous learning and innovation within the team.

Key Performance Indicators (KPIs)

• Lead Generation Volume & Quality

• Cost Efficiency (CPL, ROI)

• Conversion Optimization

• Campaign Performance Metrics

• Team Development & Leadership

Requirements

Required Skills

• Proven track record in digital lead generation and growth marketing .

• Expertise in Google Ads, Meta Ads, SEO/SEM , and marketing automation tools .

• Strong analytical, problem-solving, and decision-making skills.

• Excellent communication, leadership, and project management abilities.

• Ability to work under pressure and manage multiple campaigns simultaneously.

Qualification

• Minimum: Bachelor’s degree in Marketing, Business Administration, or a related field.

• Preferred: MBA/PGDM in Marketing or Digital Marketing Certifications (Google Ads, HubSpot, Meta Blueprint, etc.).

Experience

• 6–10 years of experience in digital marketing.

• Minimum 3 years in a leadership role managing lead generation and performance marketing campaigns.

• Hands-on experience with SEO, SEM, social media advertising, analytics, and automation platforms.