Sr. Global Product Line Manager, Utility
KEEN FootwearAbout the role
<p><strong>Job Summary</strong></p> <p class="p1">The Senior Global Product Line Manager (PLM) manages the global PLM function for the organization and is responsible for the integration of fan, market, channel, assortment, segmentation, competitor, product trend and lifecycle analysis and sales data to drive vision via seasonal product collections that achieve defined business and product strategies.</p> <p><strong>Essential Functions</strong></p> <p>Description</p> <ul> <li>Plans and leads the briefing of innovative, opinion-leading, commercial and brand-enhancing global product lines designed for global and regional fans that deliver revenue, MSRP, margin, profitability, productivity, color/material guidance, construction, lifecycle targets, channel segmentation plans and other metrics as required. Provides input on seasonal global and regional analysis to inform the global briefing process. Synthesizes findings and inputs including but not limited to: product performance, assortment performance by channel/tier/key account/DTC, competitor analysis, trend reports, fan insights, market research data, retail visits, brand strength, trade publications and analysts, the executive team, and regional and global business units.</li> <li class="p1">Works cross-functionally throughout the seasonal product process with the Lifestyle and Performance business units to bring a cohesive, cross- merchandised, fan-focused line with compelling stories each season delivered on-time and completely.</li> <li class="p1">Executes against long-term and in-season strategic initiatives via the global product line plan and seasonal briefing as determined by senior management and merchandising analytics. Supports continuous improvement on style/sku efficiency, margins, regional alignment and other key metrics as required.</li> <li class="p1">Supports regional fan and channel needs with specific inline and regionally driven styles as required by the business (SMU’s, limited editions, collaborations, exclusive product).</li> <li class="p1">Manages and monitors new product introductions and carryover to ensure successful planned launch and/or lifecycle. Provides clear and effective cross-functional communication around the product line at key calendar checkpoints, meetings and product presentations as required (oral and written). Aligns and motivates the product team to deliver product lines with compelling stories for both new and carryover styles that drive brand awareness.</li> <li class="p1">Supports successful sell-in and
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