Senior Director, Partner Marketing

Company:

Qualcomm Incorporated

Job Area:

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing

General Summary:

The Senior Director, Partner Marketing, will lead the Partner Marketing strategy across business lines and maximize the mutual value of co-marketing programs.  This is a high-impact, highly visible role that  will foster strategic partnerships with our customers and ecosystem partners to create mutually beneficial co-marketing programs to drive demand and accelerate revenue. As the hands-on leader of the Partner Marketing team, the role requires building and managing a world-class team while collaborating across product marketing, sales, regions, events, communications, executive leadership, and more. This requires a senior leader that is innovative, nimble, can think at the speed of our technology and execute with precision on a global scale.

What You’ll Drive:

Partner Marketing Strategy & Leadership

• Define and lead Qualcomm's global partner marketing strategy, aligning programs to business priorities across our all Snapdragon, Qualcomm and Dragonwing brand segments; elevate the Qualcomm brands through innovative co-marketing programs
• Serve as a senior marketing advisor to Qualcomm's top-tier strategic partners, building relationships at the VP and C-suite level.
• Build and oversee a comprehensive and fully integrated partner marketing framework — encompassing co-marketing programs, market development funds (MDF), joint go-to-market campaigns, and partner enablement content.
• Bring external intelligence to the Marketing team; champion the partner marketing function internally, securing executive alignment and cross-functional support to drive program impact.

Program Development & Execution

• Architect innovative joint marketing campaigns with global partners that drive product awareness, technology leadership, pipeline generation, and market share growth; while elevating the brand.
• Oversee the end-to-end execution of partner marketing programs across digital, events, social, PR, and retail channels — ensuring consistency with Qualcomm's brand standards and strategic messaging.
• Lead the planning and execution of Qualcomm's presence at key industry events alongside partner organizations (MWC, CES, Computex, and others).

Market Development & Investment

• Own the MDF strategy and governance model, ensuring investment decisions are aligned to pipeline impact, partner strategic value, and brand objectives.
• Develop ROI frameworks and measurement cadences to assess the effectiveness of partner marketing spend and continuously optimize program performance.
• Identify and support new co-investment opportunities with emerging and growth-stage partners — particularly in AI, automotive, data center and edge computing.
• Articulate the value of Qualcomm partnership to our customers

Cross-Functional Collaboration

• Partner closely with all of the various marketing disciplines to ensure partner programs are integrated into Qualcomm's broader go-to-market efforts.
• Collaborate with regional marketing leads across North America, EMEA, and Asia Pacific to adapt global partner programs for local market relevance and execution.

Team Leadership & Development

• Build, mentor, and inspire a high-performing global partner marketing team, establishing a culture of strategic thinking, creative excellence, and accountability.
• Foster a collaborative team environment that reflects Qualcomm's values of innovation, inclusion, and integrity.

What does success look like for this team?

• Develop annual partner strategy for each tier 1 and 2 partners in collaboration with Sales.  Build and implement a partner marketing framework, anchored in strategy, for team to maximize impact of Partner Marketing team and programs.
• Maximize co-marketing investments and strengthen mutually beneficial relationships across key partners (1+1=3)
• Capitalize on strategic brand partnerships (existing and new) and Qualcomm Marketing to accelerate product awareness and understanding, showcase technology in the context of audience passions, leveraging community, and propel brands towards iconic brand status. Leverage Qualcomm’s marketing efforts to collaborate with partners and amplify for mutual succ