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AI
Director of Product Marketing & Customer Marketing
AircallUnited Statesfull_timeVerifiedPosted 24 Apr 2026
About the role
Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.
Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.
Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.
How we work at Aircall: We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.
About the Role:
Aircall has evolved from a business phone system into an AI-powered customer communications platform. As the Director of Product Marketing and Customer Marketing, you will lead the strategy that defines, launches, and drives adoption of Aircall’s core portfolio and AI portfolio—including AI Voice Agent, AI Assist, AI Assist Pro, and emerging AI innovations.
You will own how Aircall tells its story in the market and how we activate and expand that story across our customer base. This role bridges product, marketing, and customer success to drive pipeline, adoption, expansion, and advocacy globally.
Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.
Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.
How we work at Aircall: We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.
About the Role:
Aircall has evolved from a business phone system into an AI-powered customer communications platform. As the Director of Product Marketing and Customer Marketing, you will lead the strategy that defines, launches, and drives adoption of Aircall’s core portfolio and AI portfolio—including AI Voice Agent, AI Assist, AI Assist Pro, and emerging AI innovations.
You will own how Aircall tells its story in the market and how we activate and expand that story across our customer base. This role bridges product, marketing, and customer success to drive pipeline, adoption, expansion, and advocacy globally.
Key Responsibilities:
- Product Positioning and Narrative
- Define a unified platform story that elevates Aircall from telephony to AI-driven customer communications and intelligence.
- Build customer-centric messaging and value propositions across segments and use cases, quantifying outcomes like time saved, faster resolution, and revenue lift.
- Translate technical AI features into clear, compelling business value that resonates with non-technical buyers.
- Collaborate with Product Management to ensure roadmap priorities align with market needs and customer outcomes.
- Go-to-Market and Launch Strategy
- Lead end-to-end GTM for all new products, features, and multi-SKU bundles—especially within the AI portfolio.
- Develop market intelligence on competitors, trends, and customer pain points to inform positioning and packaging.
- Partner with Product, Finance, and Sales to design pricing and packaging strategies that drive AI attach, ARPU growth, and NRR.
- Build GTM playbooks and repeatable launch frameworks for global execution and localization.
- Sales Enablement and Field Readiness
- Equip GTM teams with tools to win: pitch decks, demo scripts, ROI calculators, objection handling, and competitive battle cards.
- Partner with RevOps and Sales Leadership to align messaging, ensure readiness, and track adoption of enablement materials.
- Drive higher AI attach and conversion rates by aligning PMM insights with sales motions and partner channels.
- Customer Marketing and Lifecycle Growth
- Lead lifecycle and customer expansion programs to increase adoption and usage of AI products.
- Deploy personalized, multi-channel campaigns across industries, segments, and product tiers to drive retention and expansion.
- Partner with Customer Success to operationalize multi-SKU playbooks for upsell and cross-sell.
- Establish consistent lifecycle communications, including onboarding, activation, usage, and renewal campaigns tied to measurable KPIs.
- Advocacy, Community, and Voice of the Customer
- Build and manage a world-class advocacy engine, including case studies, testimonials, third-party reviews (G2, Trustpilot), and reference programs.
- Partner with Regional Marketing to spotlight customer champions in events, virtual events, and media opportunities.
- Scale Aircall’s Customer Advisory Board to shape our roadmap and foster belonging.
- Own Voice of the Customer programs (NPS, surveys, interviews) and bring insights to Product and Marketing to inform roadmap and messaging.
- Insights, Data, and Analyt
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