Vans: Senior Manager, Retail Marketing

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Senior Manager, Retail Marketing at Vans looks a little like this. You will play a pivotal role in evolving our consumer experience across our retail locations and formats. We are seeking a creative leader who will obsess consumer insights, understand shopping behaviors and consumer journeys by season and occasion to enhance and elevate the DTC retail experience, while ensuring brand synergy and consistency across consumer touchpoints. This role will report for the Chief Marketing Officer and work closely with the Global Marketing, Creative and Regional Retail teams.

• Develop, drive, and own the DTC Retail Marketing vision and visual merchandising strategy for stores, brand, and all product categories to fuel business growth and brand equity across Vans’ Americas Owned & Operated Stores and Outlets.

• Build, drive, and monitor Americas retail marketing plans and tools related to store openings, store re-fits, traffic driving and retail engagement initiatives, window displays, omni-channel marketing, and visual merchandising; from strategic planning to execution of key strategies/initiatives.

• Monitor and report on KPIs (e.g., sales, traffic, conversion) to evaluate campaign effectiveness and inform future retail strategies & initiatives.

• Oversee retail marketing budgets, ensuring optimal ROI and cost-effective operations to meet aligned KPIs.

• Work closely with Brand Management, Media, Digital Marketing, and Creative to ensure that campaigns, plans, and tools are aligned across all channels.

• Partner with Global Retail Marketing lead and AMER/EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally.

• Manage relationships with key WHS retail partners and vendors to enhance brand presence and support co-marketing efforts.

• Partner with Global Retail Marketing lead and AMER/EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7-9 years of experience and professional achievements. 

The foundation skills you will need in this position are:

·       Bachelor's degree or higher in Business, Marketing or related field or equivalent combination of education and experience.

·       Strong understanding of retail operations, consumer behavior, and omni-channel strategies. Proficient in data analysis (ROI, KPI tracking) and project management.

·       Strong strategic thinking, with the ability to develop and execute a comprehensive, integrated omni-channel retail marketing strategy.

·       Passion for creativity, innovation, and problem-solving. Leads from a place of curiosity, continuous learning, and evolution.

·       Demonstrated experience with navigating multiple stakeholders and gaining alignment at the executive level.

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