ANZ Digital Marketing & Demand Generation Specialist

Want to deliver tech with purpose, with people who care?

Join us in our mission to create solutions that help keep children safe online.

Who are we?
Headquartered in Perth, Australia, Qoria is an ASX listed global leader in child digital safety technology and services. We are a purpose driven business, operating under the ‘Linewize’ brand in North America and Asia Pacific, under the ‘Smoothwall’ brand in the UK, and under the ‘Qoria’ brand in EMEA & Sri Lanka. Our solutions are utilised by schools, school districts and their parental communities to protect children from seeing harmful content online, to identify children at risk based on their digital behaviours and to ensure teachers maintain focus and safe learning in the digital classroom. 27k schools and 6 million parents depend on our solutions to keep 22 million children safe in 180 countries around the world.

What’s the opportunity

Are you commercial, creative, and ready to make an impact?

If you know how to strike a chord with customers and turn that connection into pipeline, if you love building targeted campaigns,  writing irresistible copy, and optimising every step of the funnel, then this role could be for you. 

We're looking for a digital marketing specialist with both the skills and confidence to take the lead and make a meaningful contribution to our pipeline and campaign performance. This is a hands-on, high-impact role in a small but mighty ANZ marketing team. You’ll have the autonomy to shape campaigns while collaborating closely with the marketing team to drive results.

General Description:

You’ll be the go-to specialist for building and delivering campaigns that help ANZ schools discover the tools they need to support student digital safety and wellbeing. From paid media to email journeys and landing pages, you'll be targeting school IT leaders, Principals, and wellbeing staff.

You’ll work closely with the Marketing Director, Marketing Manager, Sales and Customer Success teams, as well as subject matter experts in cybersafety, to ensure campaigns are tuned to market needs.

You’ll get the nuances of the education sector, understand how school decision-making works, and aren’t afraid to get stuck in, from writing ad copy to optimising nurture flows to reporting back on what’s working.

What will you be doing day to day?

Campaigns that connect

• Plan and deliver end-to-end marketing campaigns across paid, email, organic and event channels

• Build audiences, test creatives, and optimise performance to drive qualified leads

• Own the digital marketing campaign calendar and make sure we’re hitting the right people at the right time

Copy that converts

• Write short, sharp copy for ads, social, emails and landing pages that grab attention

• Tailor messaging for different personas like IT, leadership, wellbeing and families

• Collaborate with brand and content to develop hooks, value props and CTA messaging

Tuning the engine

• Track digital marketing campaign performance and spot opportunities to improve conversions

• Monitor ROI across channels, adjust spend and tactics accordingly

• Build reports and dashboards to share what’s working (and what’s not)

Working across the aisle

• Work alongside content and product marketing to deliver integrated experiences

• Briefing and collaborating with our internal design team on ad creative.

What do you need to bring?

• 4–6+ years’ experience in digital marketing, demand generation or growth roles

• Experience working with B2B, SaaS or education clients (K-12 experience is desirable)

• Proven ability to drive pipeline through targeted, high-converting digital marketing campaigns 

• Deep understanding of HubSpot or other CRM/marketing automation tools

• Great writing instincts, especially for email, web and social copy

• A strong understanding of audience segmentation and digital campaign planning