Sr. Marketing Manager

Application Deadline: 23 May 2025

Department: Marketing

Employment Type: Full Time

Location: Charlotte

Reporting To: Lisa Smith

Description

Position Summary:

Truly Good Foods (TGF) is seeking a proactive, strategic, and hands-on Senior Marketing Manager to lead the day-to-day operations of the marketing department. This role will oversee the development and execution of marketing plans and guide two direct reports—a Content Marketing Specialist and a Product Marketing Specialist—ensuring alignment with broader business goals. Reporting to the Vice President of Sales & Marketing, the Senior Marketing Manager will play a key role in translating strategic vision into actionable marketing initiatives across brand, digital, product, and customer-facing channels. 

Key Responsibilities

Key Responsibilities:

Leadership & Department Management

• Manage and mentor the Content Marketing Specialist and Product Marketing Specialist, providing direction, performance feedback, and professional development.
• Translate high-level strategic direction from the VP of Sales & Marketing into executable marketing plans.
• Lead weekly marketing planning sessions and ensure strong communication and collaboration across sales, product, and customer teams.

Marketing Planning & Execution

• Own the execution of the annual marketing calendar, including campaigns, launches, promotions, and events.
• Coordinate multi-channel campaigns that support customer acquisition, product awareness, and sales enablement across B2B and B2C markets.
• Maintain consistency in brand messaging and visual identity across all touchpoints.

Product Marketing

• Partner with the Product Marketing Specialist to support new product launches, packaging updates, and trade promotions.
• Ensure the development of compelling sales tools, product stories, and go-to-market strategies that enable sales success.

Content & Digital Marketing

• Oversee the content strategy and performance metrics across email, social media, website, and digital advertising.
• Support the Content Marketing Specialist in developing campaign assets, brand messaging, and storytelling initiatives.
• Ensure all digital content aligns with SEO and performance marketing best practices.

Channel & Trade Marketing

• Develop tailored marketing materials and promotions to support growth in retail, foodservice, ecommerce, and internal channels.
• Collaborate with sales teams to deliver promotional plans, event support, and merchandising strategies.

·        Facilitate linkage between Hubspot Marketing and Sales capabilities and collaborate to develop automation workflows.  
 
  Metrics, Budget, & Reporting

• Track and report on key marketing KPIs including campaign ROI, engagement metrics, lead generation, and customer acquisition cost.
• Manage the marketing budget with a focus on efficiency and strategic investment.
• Provide regular updates to the VP of Sales & Marketing on marketing progress and opportunities.

Skills, Knowledge and Expertise

Qualifications:

• • Bachelor’s degree in marketing, Business, Communications, or a related field or relevant experience.
  • 6–8 years of progressive marketing experience, including people management.
  • Strong understanding of product marketing, content strategy, and digital campaign execution.
  • Proven ability to manage a team and cross-functional projects from concept through completion.
  • Experience working in the food & beverage, snack, or CPG industry strongly preferred.
  • Proficiency in marketing tools such as HubSpot, Google Analytics, WordPress, Canva/Adobe Creative Suite, and project management tools.
• Strong interpersonal, organizational, and communication skills. 

Benefits

Join our family and enjoy the following benefits after 90 days:

• Affordable healthcare (medical/dental/vision)
• Opportunity to participate in the Health Savings Account (HSA), Health Reimbursement Account (HRA) and Flexible Spending Account (FSA)
• Short Term Disability Insurance paid by the company
• Basic life Insurance equals to your annual salary paid by the company
• Employee Assistance Program – paid by the company
• Long Term Disability Insu