eCommerce Data & Platform Manager

OVERVIEW

Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking a passionate and enthusiastic eCommerce Data & Platform Manager to join our growing team.

WHAT YOU WILL DO

The eCommerce Data & Platform Manager is responsible for overseeing the onboarding, administration, and optimization of the Salsify platform while ensuring seamless product data syndication and management. This role is primarily focused on platform management (80%), including content syndication, compliance, and system governance, with a secondary emphasis on data analytics (20%) to extract volumetric data, convert it into scorecards, and generate insights for the eCommerce team to drive conversion with key customers. Additionally, this role will leverage digital shelf auditing tools to monitor product presence and make necessary adjustments, utilizing platforms such as Shalion and/or comparable tools. The successful candidate will leverage expertise in Salsify, and other eCommerce data platforms to drive data accuracy, efficiency, and process improvements across the digital shelf.

KEY RESPONSIBILITIES

Platform Administration & Optimization - 35%

• Lead the implementation, maintenance, and optimization of the Salsify Product Information Management (PIM) system.
• Develop and enforce data governance standards to ensure data accuracy and consistency across all platforms.
• Collaborate with cross-functional teams to integrate Salsify with internal systems.Ensure digital assets are properly tagged, categorized, and optimized for easy retrieval within the PIM system.
   

Content Syndication & Compliance - 35%

• Oversee and manage the syndication of product data to key retailer platforms, ensuring compliance with retailer-specific requirements across platforms such as Amazon, Walmart, Target, Kroger, and others.
• Conduct audits to ensure completeness, accuracy, and adherence to industry standards.
• Manage the product lifecycle in PIM to ensure only active products are delivered to various endpoints.
   

Data Analytics & Performance Reporting - 20%

• Aggregate and analyze digital shelf performance metrics such as search rankings, availability, pricing, and reviews.
• Extract volumetric data, convert it into scorecards, and generate insights for the eCommerce team to drive data-driven decision-making from retailer reporting platforms along with Circana/IRI.
• Identify trends and opportunities for improving digital shelf presence.
• Utilize digital shelf auditing tools, such as Shalion, Syndigo, or comparable platforms, to monitor product presence and make necessary adjustments for optimization.
• Leverage consumer feedback tools like BazaarVoice to track and syndicate product ratings and reviews.
   

Process Improvement & Automation - 5%

• Identify process inefficiencies and implement automation solutions to streamline data collection and content syndication workflows.
• Design and test automation workflows to improve operational efficiency.
• Work with IT and data teams to troubleshoot and resolve API-related issues within Salsify.
   

Cross-functional Collaboration & Training - 5%

• Act as the subject matter expert on Salsify and digital shelf content management, providing training to internal teams.
• Work closely with Sales, Marketing, Commercial Excellence, and eCommerce teams to ensure product data aligns with business objectives.
• Build strong relationships with broker partners and retailers to enhance product representation.
• Document and maintain best practices, retailer playbooks, and content syndication guidelines to support team education and process efficiency.
   

WHAT WE NEED FROM YOU

Required Experience & Qualifications

• Bachelor’s degree or equivalent experience in eCommerce, Business, Marketing, or a related field.  Relevant work experience may be substituted.
• 3-5 years of experience managing a PIM system (Salsify preferred).
• Solid understanding of metadata, taxonomy, and SEO best practices.
• Experience in digital asset management (DAM), content syndication,