Principal Associate, Brand Tech Marketing

Recruiting: VA - McLean, United States of America, McLean, Virginia

Principal Associate, Brand Tech Marketing

Principal Associate, Brand Technology Marketing

At Capital One, we're driven by our mission to change banking for good to help our more than 100 million customers succeed. As one of the nation’s leading digital banks, technology is central to our business strategy and to how we deliver differential value to our customers. We’re using real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and build products, services, and experiences that can make a real difference in millions of peoples’ lives.

To help raise awareness and build associations with Capital One within the tech sector, the Capital One Tech marketing team is seeking a seasoned marketer to build and manage large-scale integrated campaigns that position Capital One as a technology leader and build awareness and credibility with a technologist audience around topics like AI and data, cloud infrastructure and software engineering. This position is highly collaborative, and will work with stakeholders across both the technology organization and multiple communications and marketing teams to identify and develop our best tech stories for use across the Enterprise. A true marketer at heart, they will lead integrated work with a focus on developing relationships, translating value, connecting dots, and bringing our technology stories to life with credibility and authenticity.

What you’ll do

• Partner with tech stakeholders, tech communications leaders and product marketing teammates to identify the most impactful tech stories to tell to a tech audience and influence across teams and leadership to execute your vision

• Develop tight, strategic briefs that spotlight our high value technology stories for distribution across social, site digital, OOH and audio channels and actively lead all integrated campaign activities to bring the work to market

• Work with internal partners to identify, contract and manage external agency partners for creative development from concepting to production to delivery

• Independently lead campaign projects, working with a project manager to set and hit deadlines across many internal stakeholder groups from strategy to creative to launch

• Build and nurture relationships with Capital One technologists, working directly with them to translate their work into marketing material that is accurate, credible and true to our Brand

• Actively collaborate and build consensus with SMEs in project management, creative, research, paid media, social and content, advertising, talent marketing and communications to bring campaigns to market

• Build regular, integrated reports tracking progress on our major campaign and program KPIs and share them far and wide 

• Bring bold, innovative ideas to the table that will associate Capital One with a leading technology company

• Ensure all campaign activity is well governed end to end

Who you are

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.  

Basic Qualifications

• Bachelor’s degree or military experience

• At least 4 years of multi-channel marketing experience 

• At least 2 years of experience managing large integrated campaigns for a well-known Brand

• At least 3 years of experience managing creative processes and working with creative teams

Preferred Qualifications

• Previous B2B tech marketing experience

• Knowledge of technology fundamentals in AI/ML, cloud computing, data management, or software engineering

• Experience on-set during vid