Lead, GM Defense Customer Engagement & Marketing

Job Description

KEY RESPONSIBILITIES

A fully qualified individual contributor will have proven ability to work with a wide range of internal and external stakeholders at multiple levels to plan, resource, and execute customer engagement events at GM Defense locations (especially Milford Proving Ground), GM locations (e.g. Warren Tech Center), and at other field locations (e.g. field activations) as needed. While significant experience with GM marketing and customer engagement teams and resources is critical, previous experience with defense/government is preferred but not required. 

This individual must have excellent organizational skills and able to advise and coordinate cross-functional teams of peers and superiors in a dynamic, fast paced, and demanding business environment. This individual will apply expertise to lead and execute a wide range of marketing and customer engagement tasks, with a self-starter attitude, willing to “roll up the sleeves” with an “it’s on me” mentality to meet tight opportunity deadlines. This role requires Strategic Thinking and Innovation; Attention to Detail and Precision; Effective Project Management; Collaborative Leadership and Team Building; and a Customer-Centric Mindset. 

Individuals are expected to operate within the GM Behaviors, particularly Commit to Customers, Innovate & Embrace Change, Move with Urgency, and Own the Outcome. 

The Lead, Customer Engagement (Warren/MPG) is responsible for managing and coordinating a wide range of customer engagement and experiential marketing activities associated with and executed at Warren Technical Center, Milford Proving ground and other locations in the greater Detroit area that are critical for customer engagement, opportunity development, and long-term growth of GM Defense to include:

Customer Engagement Event Coordination

• Customer-Centric Events: Partner with internal teams and external vendors to plan and execute impactful customer-and product-focused events that support GM Defense opportunity development and strategic engagement.

• On-Site Event Planning & Coordination at Detroit Area Facilities: Serve as the lead point person for on-site GM Defense customer engagement events at Warren Technical Center, Milford Proving Ground, and other Detroit area GM locations to ensure seamless coordination of event setup, staffing support, product placement, leadership awareness, branding, and customer experience.
• Event Protocol Management: Establish and refine event protocols to ensure high-quality execution, professionalism, and consistency across all activations.

Customer Engagement Resource Management

• Resource Management & Tracking: Coordination of management, maintenance and tracking of GS&S resources at MPG and Warren Tech Center (marketing vehicles, etc.)
• Cost Development & Estimation: Development of cost estimates for customer engagement activities based on historical data, quotes, and other available info

Product Experience Support

• Activation Coordination & Execution Management: Lead coordination for design and execution of activations that include static display of GMD products to highlight GMD products and their relationshi