B2B Marketing - PMM Sr. Manager (Hybrid)

B2B Marketing - PMM Sr. Manager (Hybrid 2-3 days per week)

Overview:

As the Senior Manager, you will be responsible for driving the development of B2B strategy and cross-functional execution of marketing programs, product launches and tactics. You will be responsible for driving B2B customer acquisition, engagement, and retention efforts. You will collaborate with key cross-functional teams (product, sales, content, and customer success) to craft and deliver compelling marketing messages that resonate with our target audience. This role requires a strategic thinker with deep expertise in B2B product marketing, market analysis, competitive positioning, and go-to-market (GTM) strategies.

The impact you'll make:

• Product Marketing Leadership:
  • Build, manage, and execute the product marketing strategy for B2B and B2C products, client and user satisfaction, and product adoption. 
  • Work with leadership to build out capacity needs, processes, and cross-functional structure for the function. 
  • Own the product positioning and messaging, ensuring it aligns with our company’s overall marketing and business objectives.
  • Develop product go-to-market strategies for new product launches, enhancements, and feature rollouts.
  • Partner with Sales to drive product adoption and support revenue growth.
• Market & Competitive Intelligence:
  • Conduct deep market research and competitor analysis to identify trends, opportunities, and threats in the industry.
  • Bring ideas and strategies to the table based on industry insights to add to our product offerings. 
  • Provide leadership with actionable insights on market dynamics, competitor positioning, and emerging trends to inform business strategy.
• Cross-functional Collaboration:
  • Partner closely with Sales, Product, and Customer Success teams to align on product launches, sales enablement, and customer journeys.
  • Partner with teams launching new verticals and supporting integrating these into our workflows. 
  • Act as the internal product evangelist, ensuring that all teams understand the product and can effectively communicate its benefits and features.
• Performance & ROI:
  • Define KPIs and success metrics for all product marketing activities and ensure consistent tracking and reporting.
  • Drive continuous optimization of marketing campaigns and product strategies based on data-driven insights and performance analysis.
  • Ensure efficient budget management for product marketing initiatives while maximizing ROI.

What you've accomplished:

• Bachelor's degree in Marketing, Business, or related field. 
• 8+ years of B2B marketing/sales experience, with a focus on product marketing management, go-to-market strategy, and demand generation.
• Proven experience leading and growing high-performance marketing teams.
• Strong understanding of B2B customer acquisition, retention, and product adoption strategies.
• Expertise in market research, competitive analysis, and data-driven decision making.
• Experience working closely with sales teams to drive revenue growth through effective product positioning and marketing strategies.
• Excellent communication skills with the ability to craft clear, persuasive messaging for a variety of audiences.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Comfortable being client facing for new product GTM and receiving client feedback.
• Ability to work collaboratively across cross-functional teams and with senior leadership.

Bonus Points:

• Experience in cannabis industry
• Familiarity with marketing automation tools, CRM systems, and analytics platforms (e.g., Salesforce)
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

The base pay range for this position is $153,000.00 - $169,100.00 per year

2025 Benefits for Full-Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan