Senior Counsel, Marketing, Brand & IP

About Team / Role

Reporting to the Vice President, Global Corporate Legal Services, this role will provide legal support to WEX’s global Marketing and Product teams.  Specifically, this role will provide strategic and tactical legal support and guidance to ensure that our marketing, branding and product content and campaigns are created and conducted in compliance with applicable laws, rules and regulations. In addition, this role will oversee and manage WEX’s IP portfolio in order to ensure the portfolio and assets are protected and managed properly, in compliance with relevant laws, rules and regulations, and in support of WEX’s innovative marketing and product development efforts. The ideal candidate will have a technology background, with an understanding of the legal and practical components of marketing, branding and related IP considerations, and be comfortable solving complex, time-sensitive problems in close partnership with a variety of cross-functional stakeholders.

How you'll make an impact

• Develop and maintain a clear understanding of WEX’s products, services and competitive landscape to be able to provide legal support and guidance (both proactive and reactive) to WEX’s Global Marketing, Branding and Product teams.

• Identify and cultivate the interrelationships of Marketing/Branding, IP and Commercial workstreams and apply professional expertise, knowledge, business acumen, and company knowledge to contribute meaningfully to WEX’s initiatives and objectives. 

• Provide strategic legal counsel on marketing and branding content and materials to ensure internal consistency and compliance with applicable laws, rules and regulations and industry best practices.

• Advise on wide-range of legal issues related to all forms of marketing initiatives (including social media marketing, email marketing, and online marketing) while considering and addressing brand strategy and related brand management issues.

• Partner with Procurement and Commercial Legal to draft and negotiate marketing, branding and advertising agreements, including influencer agreements, sponsorship agreements, and agency agreements.

• Oversee all aspects of WEX’s IP portfolio, including providing guidance on and supporting registration, prosecution, renewal, enforcement and managing litigation (in collaboration with the WEX’s in-house and outside litigation counsel) related to WEX’s trademarks, patents, copyrights and trade secrets.

• Assist in the development of strategies and implementation of action plans for extracting value from the WEX’s IP portfolio and any new WEX inventions and/or innovations.

• Foster awareness of, collaboration on and respect for the WEX’s IP portfolio and related strategies, policies and processes.

• Conduct IP due diligence and provide legal advice for/on mergers, acquisitions, and other strategic transactions and engagements, including customer/partner and third-party vendor engagements.

• Advise on IP issues related to marketing campaigns and content and product development.

• Manage outside IP counsel to ensure that WEX’s IP portfolio is maintained properly, our IP rights are enforced aggressively to prevent infringement and protect our competitive advantage and all IP matters are handled efficiently and cost-effectively.

• Exhibit the ability to influence decision-making and foster strong collaboration and strategic partnerships with management, business leaders and the WEX Legal Department to drive alignment and achieve organizational objectives.

• Provide solutions to issues in creative and effective ways.

• Maintain a current understanding of relevant laws, regulations, industry standards and policy trends relevant to WEX’s products and services, including those related to marketing, advertising, branding and IP. 

• Collaborate closely within the WEX Legal Department to design, modify and implement company policies and processes to ensure legal compliance with internal policies, as well as applicable laws, rules and regulations.

• Develop training materials and conduct training sessions for Marketing, Product and other business teams.

• Handle other day-to-day legal issues arising in a growing and complex business.

Experience you'll bring

• Education: Juris Doctor (JD) degree from an accredited law school.

• Licensure: Active membership in good standing with at least one state bar.

• Experience: 10 years