Cross-Marketing Senior Associate - Card Partnerships Marketing (Hybrid)

Cross-Marketing Senior Associate - Card Partnerships Marketing (Hybrid)

The Cross-Marketing Senior Associate will be an integral part of our Card Partnerships Marketing team, reporting to the Senior Manager, Marketing. They will serve as a catalyst for cross-marketing both partnership and broader enterprise Capital One products across internal channels.

A successful candidate will have a solid foundational marketing background coupled with strong relationship management, organizational skills, and a problem solving mindset.

Responsibilities:

• Lead cross marketing execution

• Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, Analytics, Legal, Operations, Product, Tech and client through various channels and other internal platforms.

• Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels.

• Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies. 

• Write clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels

• Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling. 

The Ideal Candidate:

• Thrives on collaboration and the opportunity to build in white space.

• Is a strong communicator / storyteller (written and verbal) who strives to influence decision makers with formal presentations, and informal networking. Has the ability to calibrate presentation content based on audience. 

• Is a skilled relationship-builder who can create solid, high-leverage internal networks and client relationships.

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work. Has the ability to anticipate roadblocks and mitigate thru appropriate escalation paths. 

• Exhibits an entrepreneurial and resilient mindset leveraging strong problem- solving skills and taking a test & learn approach to finding solutions. 

• Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable insights.

• Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the changing marketplace.

• Can actively grow the abilities and skill of the team members through formal training programs and coaching.

 

Basic Qualifications: 

• Bachelor's Degree or Military experience

• At least 2 years of experience in marketing or project management

• At least 2 years experience in planning, executing and analyzing marketing programs

• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications: 

• At least 2 years in financial services industry

• At least 2 years in retail or travel industry

• 1+ years of experience in cross marketing

• Experience with omnichannel product marketing campaign planning

 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL: $86,000 - $98,200 for Sr. Associate, Marketing

 

McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing

 

Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing

 

 

 

 

 

 

 

 

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