Product Marketing Manager: Platform and Verily Workbench

Who We Are

Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.

Description

Verily is seeking an experienced Product Marketing Manager with expertise growing and scaling a healthcare data management and analytics platform. This Product Marketing Manager will help craft our Go-To-Market strategy across two solutions: 

• The first is Verily Workbench, a secure research environment which enables researchers to access, analyze and collaborate on complex datasets with the governance and policy oversight tools to help safely support research speed and scale. 
• The second is Verily's precision health platform, with a focus on its data management, AI/ML model development, governance and analysis features and capabilities.

Target customers include both data generators and data users– including pharmaceutical companies and data providers (including biobanks and NGOs).

In this role, you will serve as the voice of potential customers and identify potential platform use cases, define key customer segments, spotlight emerging market trends, report on competitor performance, and pressure-test potential product features and concepts (including the use of AI/ML). You will also build market sizing analyses (TAM, SAM, SOM) and conduct research to build and refine our pricing strategies.

In short, you will own the Go-To-Market Strategy for Verily’s data organization products– and in doing so collaborate with product and commercial leadership on how to identify the right SaaS pricing model and strategy, how to identify emerging trends and customer needs, and bring Verily’s capabilities to life through compelling and customer-oriented marketing collateral.

The right candidate will bring a “full stack” product marketing skill-set that includes generating buyer insights through primary research, conducting competitive analysis, developing differentiated positioning and messaging, building pricing models and strategies (including both consumption based pricing as well as licensing models), and developing sales collateral. 

You will know how to synthesize data and align product vision and roadmaps with customer and market needs. You will also bring a deep understanding of the life science, pharma, and data generator segments. You will also have first-hand experience of growing and scaling a multi-tenancy platform product. This position reports to the Head of Product Marketing and Market Research. 

Responsibilities

• Through data, primary market research, customer conversations, and collaboration with internal experts, identify and refine the GTM strategy for Verily Workbench and the precision health platform, with a focus on its data management, governance and analysis features and capabilities. Once you have identified this GTM strategy you will bring it to life through foundational marketing collateral including: personas, evergreen pitch decks, claims documentation, one-pagers, case studies, and more.
• Partner with commercial and product leadership to identify, test, and refine the appropriate SaaS pricing model. 
• Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market, and create feedback loops to refine the value proposition and product positioning. Collaborate closely with product management to identify buyers, problems to be solved, core product features and value propositions.
• Create competitive landscape analyses, create deep-dives on core competitors, and use this data-driven approach to develop differentiated messages and advise product teams on strategies for building a differentiated solution. Partner with the Commercial Marketing teams on paid, earned, shared and owned strategies.
• Serve as marketing strategist for new product introductions and new feature releases. Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels.

Qualifications

Minimum Qualifications

• Bachelor’s degree in