Sales and CRM Strategist

SmartBug Media is the full-service digital agency of choice for organizations looking tocreate resilient growth across the entire customer lifecycle, with a strong focus on theHubSpot ecosystem. From marketing to sales, revenue operations to customer success,and e-commerce to integration, SmartBug combines sound strategies and technology withtop talent to help clients set the course for continued success. Recognized globally,we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and wonnumerous Comparably awards for our culture and leadership. We're not just HubSpot'shighest-rated partner worldwide but also a two-time HubSpot North AmericanPartner of the Year and proud Elite Partner. SmartBug is also a proud GooglePremier Partner.
**Only U.S. based candidates will be considered as we are not currently hiring internationally**
Please note: As we are expecting more client accounts, we are slowly recruiting and would love to keep you in our talent pool for hiring needs in the near future. We are currently only reviewing resumes and screening applicants as we are NOT actively hiring for this role. If you'd like to be considered, we encourage you to apply!
Job Summary:
The Sales and CRM Strategist will report to the Director of Sales and CRM. In this role, you will be charged with building and executing high-performance sales and sales ops strategies based on a client's unique requirements and the strategic plan provided by our account strategy team. These strategies aim to drive revenue growth and achieve sales targets by identifying and engaging potential customers, understanding their needs, and offering solutions that align with our clients’ products or services. You will inform clients on how to prospect new leads, nurture existing client relationships, implement sales operations strategies, and negotiate and close deals effectively. Your North Star is a well-trained, HubSpot-powered sales functional that is more effective and closing business. 
Additionally, you are responsible for staying informed about market trends, clients’ competitors' activities, and industry developments to adapt your strategies accordingly. You will partner with SmartBug technologists to implement recommended strategies and tactics based on best practices. You will also collaborate with other client departments, such as marketing and product development, to ensure a cohesive approach to meeting customer needs and delivering value. You will work closely with the SmartBug account strategist team and other cross-functional teams to ensure alignment with overall business objectives.
To succeed in this role, you must be an engaged professional with unwavering requirements for providing an incredible customer experience, including strong client communication and impactful client results.
As a Sales and CRM Strategist, you will be measured on delivering the following:Client satisfaction (results, retention, awards, reviews, referenceable clients)Customer growth and SmartBug profitability on your servicesSetting and achieving SMART client goalsTimely delivery of servicesIndividual utilization rates that meet company goals

Key Responsibilities:

• Client Success
• Develop and execute sales and sales ops strategies for clients that meets their stated business goals—demonstrating ROI for your clients should be your North Star
• Ensure your clients see SmartBug as an indispensable partner in their growth, and that each receives a 5-star customer experience as measured by being the highest-rated partner on the HubSpot partner directory—your clients should be happy to be a reference
• Deliver consistent, world-class quality across all sales enablement strategies and implementations
• Have a strong understanding of strategic opportunities to expand retainer scope and present ideas to the account strategist
• Assist the Director of Specialty Strategy and the Director of Service Strategy to ensure new services represent the voice of the customer
• Stay informed about the latest industry trends, market developments, competitive landscape, and HubSpot’s competitive position to ensure the clients’ sales and CRM strategies remain cutting-edge and effective


• Strategy Development and Execution
• Work with the account strategist team to develop value-based goals for our clients, with a heavy emphasis on how sales strategy and ops can drive pipeline and revenue for our clients’ business
• Expert understanding of sales enablement strategies and tactics included but not limited to product knowledge, building rapport, analyzing customer needs, communicating with different buyer personas, contact management, account-based marketing and selling, sequences, lead qualification, lead routing, pipe