Senior Data Scientist, Lifecycle Marketing

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$140,000.00 - $182,000.00

What's the role?

We are looking for a Senior Data Scientist to join our Lifecycle Marketing Analytics team in Brooklyn supporting Etsy’s Lifecycle CRM program!

This is a full-time position reporting to the Sr Manager, Analytics. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here.

What’s this team like at Etsy?

The Growth Analytics team helps drive the success of marketing efforts at Etsy by providing significant insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization. We partner with our peers in marketing, analytics, research, product, engineering, and finance through all stages of development: identifying initial opportunities, refining the user experience, analyzing the impact of our efforts, and highlighting improvement areas. Ultimately, the team’s work strengthens Etsy and helps continuously improve the Etsy experience.

Learning new skills and techniques is not only a requirement but a perk of the job. We are always looking for opportunities to improve. Our mission is to demystify marketing with insights grounded in data, telling the story of how we attract and retain our users to teams, to senior management, and to the community.

What does the day-to-day look like?

• Use rigorous, transparent analytical methods and experimentation to drive the strategy and execution of Etsy’s CRM for Buyer & Seller Retention campaigns across multiple channels.

• Design and analyze experiments based on sound statistical theory, help teams set great hypotheses, and deliver robust analysis of experiment results.

• Drive forward strategy for CRM partners by transforming raw data into meaningful and impactful analyses characterized by strong data governance, technique clarity, and clear documentation.

• Play a foundational role in deciding how we can best engage and grow Etsy users by determining and prioritizing opportunities for growth through analysis of behavioral and transactional data.

• Raise the skill level of the entire analytics team through the creation of exemplary work, mentorship, and the introduction of better practices, processes, and tools.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• You have 4+ years experience as a data scientist or data analyst in which you have extracted meaning from big data sets with little engineering support.

• You should have experience guiding and scaling marketing efforts and a deep understanding of marketing theory and practice, particularly for performance/growth marketing. This includes but is not limited to experience with measurement techniques, such as customer lifetime value, attribution models, marketing mix models, and experimental design.

• You have mastery of SQL (experience with BigQuery a plus), are proficient in R/Python and other scripting/automation techniques. You actively try new approaches to advance your technical skills. Bonus points for experience with Looker, Tableau, or ot