Director, Industrial & Medical Market Strategy & Business Development

We are seeking a strategic marketing and business development director with experience in industrial and medical markets, focusing on analog and/or processor ICs. You have a deep experience from strategy to GTM -the role involves identifying market trends, working with global product-centric business units and sales to drive new product requirements and opportunity funnel for current products. The primary focus is on large OEMs and the broad market in Americas

• Define strategy and business plan for key industrial and medical segments including but not limited to factory automation, robotics, energy infrastructure, medical wearables and diagnostics.
• Provide applications insight into power management, sensing, signal chain, and processors both to help build a highly differentiated new product portfolio and promote existing products.
• Conduct market research to identify trends in target markets, customer needs, and competitive positioning and communicate to stakeholders quarterly.
• Synthesize trends into MRDs, use cases, applications, and technical requirements, by partnering with business units. 
• Support field as a regional expert, develop segment presentations, engage with customers, discover opportunities, and work with business units to validate pre-release concepts
• Lead opportunity funnel, design-ins and design-wins by collaborating with sales, business units, and corporate marketing teams.
• Develop solutions content, drive and present demos at tradeshows, and act as a spokesperson at seminars and events.
• Create and deliver vertical marketing materials, including sell sheets, whitepapers, presentations, competitive comparisons, demos, field training, and customer seminars.
• Develop relationships with market-marker customers to gather input for product development and marketing strategies.
• Experience in devising and rolling out industrial and medical total solutions using internal business units, field applications, and third-party partners.
• Domestic and international travel required. 

• Master’s/Bachelor’s in Electrical Engineering.
• Deep insight into industrial and medical market, especially emerging trends in automation, robotics, energy infrastructure, AI, wearables, and clinical diagnostics. 
• Over 10 years of experience in IC product marketing, product definition or business development with knowledge of power, sensing, signal chain, processor, and edge computing.
• Proven record of GTM and business development opening doors and closing business in collaboration with sales
• Ability to understand and discover customer system-level needs before advocating solutions.
• Expert communication and presentation skills with experience influencing and projecting vision backed up by data to executive team, customers, field, and other stakeholders.
• Driven and motivated leader with ability to hold self at a high bar of execution, thorough, and organized with the right combination of big picture and attention to detail.

onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a focus on automotive and industrial end-markets, the company is accelerating change in megatrends such as vehicle electrification and safety, sustainable energy grids, industrial automation, and 5G and cloud infrastructure. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world.

More details about our company benefits can be found here:

https://www.onsemi.com/careers/career-benefits