Marketing Director, Brand and Culture

Empowered is a community of social entrepreneur teachers, bringing the experiential, individualized, self-discovery teaching methodology to life in their classrooms. Their work leads to transformative learning experiences for their students. At scale, the Empowered community is a cultural movement driving bottom-up change throughout the key institution of education. 
Empowered is part of the Stand Together philanthropic community. 
Our community is growing and so is the impact of our work to move toward a society where everyone could live a life of meaning and succeed by benefiting others. At Empowered, we advance this work by partnering with educators who are empowering students to realize their potential. There are several ‘cool’ brands in the sector focusing on teachers. However, we believe there is a ton of opportunity for an exciting brand, who deeply believes in educators for the change agents they are and wants to authentically invest in teachers at all grade levels, to catalyze teacher joy at scale. Empowered is that brand and we are looking for a Marketing Director to lead our capture of these opportunities. Empowered is excited to find a bold, creative, and mission-driven Marketing Director ready to help reshape the future of education. In this high-impact leadership role, you’ll craft and execute dynamic marketing strategies that amplify our voice, grow our digital presence, and ignite a movement among educators across the country. You’ll be the lead steward of our brand—guiding its look, feel, and tone— and how it shows up when launching innovative campaigns that inspire and energize educators who are changing the world, kid by kid. This is a dream role for a strategic thinker and relentless experimenter who thrives on turning bold ideas into measurable impact. You’ll lead cross-channel efforts, uncover growth opportunities, and elevate Empowered as a culturally relevant, go-to resource for transforming education. If you’re driven by purpose and ready to build something powerful, this is your moment.
Open to considering remote candidates who possess the preferred qualifications and can travel to Wichita, KS on a regular basis to connect with the Empowered team.

How You Will Contribute

• Strengthening our Brand
• Elevate Empowered’s brand recognition and cultural relevance by developing and executing brand growth strategies aligned with business goals and market insights. 
• Lead the creative development and application of Empowered’s brand standards with consistent messaging, positioning, look and feel, brand equity, etc. 
• Identify new opportunities through Stand Together and their external partnerships to expand our target audience awareness.
• Have fun with the brand!


• Transforming how we market
• Design and execute next-level campaigns that are woven into the cultural fabric and speak to the values, motivations, and evolving needs of teachers
• Galvanize our social media strategy and execution, which includes producing or curating content that ties to what educators value — practical strategies, inspiration, and thought leadership — while inviting them to connect more deeply with Empowered
• Develop an innovative community of marketing partners that extend our go-to-market capabilities
• Establish a storytelling capability that consistently highlights the significant impact happening throughout Empowered’s educator community


• Solidify a marketing operations model
• Supervise a team that has an internal agency approach to supporting eye-catching and mission-aligned collateral for educator resources, educator communications, and donor communications
• Oversee the stewardship of our marketing financial plan – including established vendor partner arrangements and develop a brand growth financial plan for general promotion, ensuring optimal resource allocation and ROI
• Influence the swag, giveaways, and merchandise items used at educator conferences and in our online store — helping ensure every touchpoint reflects Empowered’s spirit and mission
• Collaborate internally to conduct market research and competitive analysis, using data to establish/ensure brand value and inform decisions
• Ensure Empowered staff connect to the marketing team’s vision by elevating the marketing knowledge across the organization

What You Will Bring

• Bachelor's degree in marketing, business, or a related field; Master's preferred
• 10+ years in brand management/marketing with a track record of driving growth
• Experience developing and executing successful multi-channel campaigns
• Strong understanding of brand strategy and marketing principles
• Excellent leadership and team management skills
• Analytical, data-driven, en