Digital Experience Analyst – Test and Learn

The Digital Experience Analyst – Test and Learn role's key Responsibilities include but not limited to: 

 

Experience Optimization & A/B Testing

• Assist in designing and executing A/B and multivariate tests to improve user experience and conversion.
• Monitor test performance and help interpret results to guide optimization strategies.
• Collaborate with UX, media, and development teams to implement test learnings.

Cross-Tier Analytics Support

• Help align tracking and reporting across Tier 1 and Tier 3 digital platforms.
• Support data consistency and integration across websites, media, and lead systems.

Tagging & Data Quality

• Assist with analytics tagging implementation and QA to ensure accurate data collection.
• Monitor dashboards for anomalies and escalate issues as needed.

Performance Reporting

• Build and maintain reports and dashboards using tools like Tableau or Power BI.
• Track KPIs such as website engagement, lead conversion, and campaign performance.

Insights & Recommendations

• Analyze user behavior and funnel performance to identify friction points.
• Provide actionable insights to improve digital experiences and business outcomes.

Qualifications

Basic Qualifications: 

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5 years of experience in digital analytics or optimization, preferably in automotive or multi-tier environments
• Familiarity with tools like Adobe Analytics, Google Analytics, Tableau, Power BI, and tag management systems
• Experience supporting A/B testing or personalization initiatives
• Strong attention to detail, analytical thinking, and communication skills
• Ability to work collaboratively in a fast-paced, cross-functional environment