Senior Social Media Strategist or Associate Director, Social Media

Who We Are

At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands that match their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family—brought together by a passion for the outdoors and a commitment to delivering great work for great brands.

We are seeking candidates based in Carbondale, CO or Denver, CO

The Job

As a Senior Social Media Strategist (SSMS) or Associate Director, Social Media (ADSM), you will be an account team leader based out of either our Denver or Carbondale headquarters. You will be responsible for driving strategy and execution across all aspects of social media for our clients. 

The SSMS or ADSM serves as the primary client contact, developing and executing the social strategy for 3-5 clients. The ADSM supports the management of the social media team. Both positions report to a Social Media Director. 

The ideal SSMS or ADSM has proven social media marketing experience working for an agency and/or a brand. S(he) possesses a strong desire to join and be a leader at a best-in-class agency.

The Work

• Develop and execute winning social media strategies for Backbone’s brand partners, leading account teams to foster client relationships and deliver best-in-class community management and influencer marketing strategies backed by clear benchmarking and performance measurement

• Client-facing project lead who collaborates seamlessly across internal and external stakeholders to effectively manage the timely delivery of excellent work

• Develop and lead compelling presentations to client teams and stakeholders

• Demonstrate a deep understanding of all aspects of social media marketing and community management, including content curation, copywriting, content sourcing, scheduling, engagement, tracking, and reporting

• Contribute to the development of Backbone’s Influencer and Creator network, driving campaigns end-to-end, from partner curation and creative briefs to tracking and reporting

• Identify content needs and strategically source assets to maintain a strong content pipeline.

• Manage and optimize budgets and cash flow for dynamic creator and influencer campaigns

• Mentor teammates to ensure excellence in strategy execution and day-to-day client deliverables.

• Leverage Backbone’s tech stack to enhance influencer and social channel performance, reporting, and management—from social media and influencer platforms to AI-driven tools.

• Stay ahead of industry trends and research, fostering thought leadership to help clients navigate the dynamic digital landscape.

Note: We consider applicants from all backgrounds. If you are excited about this role but don’t meet every requirement listed, we encourage you to apply!

The Essentials

• Bachelor’s degree

• 4-8 years of marketing experience, including 2+ years specifically in social media marketing, agency experience strongly preferred

Your Capabilities

• Ability to thrive in, and enhance, a hybrid-remote team environment while also working independently and utilizing available resources effectively

• Critical thinker and strategic decision-maker with the ability to adapt to the social media landscape

• Deep understanding of content creation and consumption across multiple platforms, including Meta, TikTok, YouTube, and LinkedIn

• Experience using social media management, influencer marketing, and listening platforms such as Sprnklr, CreatorIQ, and BrandBastion

• Adept at trend-spotting to identify opportunities and stay on top of the latest changes in social media trends

• Strong design aesthetic and understanding of visual storytelling. Ability to utilize social-first design tools, including Adobe Express suite to enhance content as needed

• Excellent presentation and client communication skills, with the ability to engage at all levels of an organization

• Highly detail-oriented with strong time management skills

• Ability to prioritize, multitask, and perform well under pressure

• Strong interpersonal skills to establish and maintain effective relationships across departments and with external part