Senior Manager External Communications

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Senior Manager, Public Affairs, Abbott (Public Relations), COLUMBUS, OHIO

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We are looking for an experienced Senior Manager, Public Affairs (Public Relations) to drive consumer buzz across PR, social, influencer and brand storytelling for iconic brands, including Similac and Pedialyte, for Abbott’s U.S. and Canada Nutrition business.

The ideal candidate is a strong storyteller in consumer, nutrition, and health and wellness.  The candidate is social-savvy and can spot the latest cultural and social trends and translate them into brand opportunities that drive relevance, conversation, and engagement.  They have a proven track record of earning top-tier media placements and creating engaging content packages that show an ability to think digital and social first. They are creative, a highly skilled writer and a pro at managing multiple high-profile projects across a matrixed organization and working collaboratively with key stakeholders and senior leadership. The candidate must have experience effectively leading PR agencies, developing and articulating consumer communication strategies and aligning internal stakeholders.

To thrive in a fast-paced dynamic environment, a successful candidate will be self-motivated and nimble, thrive in a fast-paced dynamic environment and be comfortable in counseling the business. Must also have proven experience in executing successful PR, branded partnerships and social media campaigns that drive share of voice and engagement.

What You’ll Work On

• Partner with the Director, Public Affairs to set and drive PR strategy and storytelling for Abbott’s nutrition business and product/brand innovations.
• Develop compelling consumer-driven storylines for Abbott’s nutrition products.  
• Manage and execute integrated, insights-led campaigns that help maintain and enhance Abbott as the leader in nutrition health and science. 
• Work with top-tier consumer, health/scientific and lifestyle reporters and influencers to enhance and protect the company’s reputation as well as advance business objectives.
• Develop strategy, plans and provide strategic counsel to business leaders and key stakeholders across the business.
• Develop multimedia content and social and digital strategies to complement key PR campaigns. Bring to the table an understanding of today's communications environment amongst earned, owned, social and paid media.
• In partnership with marketing colleagues, shape strategy for celebrity/ influencer, brand partnerships and social media programs across multiple product brands in the U.S. and Canada.
• Oversee development of messages, press materials and other communications tools.
• Act as a primary spokesperson for assigned topics and in other situations as required. Interact with journalists to help ensure favorable positioning within stories.
• PR agency management – independently and in co