Senior Director, Marketing (Adtech Experience Required) - Remote

Company Description

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine.

Experian Marketing Services is one of the top strategic players in the Advanced TV ecosystem. With the company’s recent acquisition of Tapad, Experian continues to drive growth and innovation in the identity and targeting space. Experian is the leading global information services company, providing data and analytical tools to top brands in more than 65 countries around the world. With Experian’s top data assets and identity solutions, the company is a one stop shop that helps advertisers define their audiences, target the right media and measure the results. Experian’s vision is for people, data and technology to become a necessary part of every major consumer economy around the world.

Job Description

Reporting into the Chief Marketing Officer of Experian Marketing Services, you will manage a high-performing team of product and partner marketers supporting Experian’s platforms, data and identity products and services. You will own core messaging and content creation, oversee go-to-market and launch strategies and activities including all cross-functional training, and enablement. You will be a strategic leader and business partner for product, sales and the wider marketing function. You will be highly influential in representing the voice of the market by understanding customer problems, the competitive landscape and synthesizing that into value-based positioning to support the business objectives of Experian Marketing Services.

The candidate must have a commanding understanding of marketing, advertising and marketing technology landscapes, with direct experience in product marketing, partner channels, strategy, strategic business development or strategic sales.

Responsibilities

• Gain a deep expertise in the product and partner portfolio to confidently and clearly articulate product messaging, value propositions and functionality that resonates with targeted market segments and across channels
• Bring a consistent voice to messaging that avoids jargon and makes the complex simple
• Drive the creation and regular maintenance of a robust library of both internal and external content (e.g., pitch decks, case studies, videos, product sheets, whitepapers, thought leadership, talking points, webpages, newsletters, case studies, etc.)
• Coordinate with key internal stakeholders in sales, product, and marketing as well as external stakeholders in partner marketing functions and external agencies to mobilize the execution of marketing programs with speed and efficiency
• Assist in ongoing win/loss analysis, compile and assimilate customer, competitive and industry insights, in partnership with product management, to support in the creation of business cases and requirements for new product offerings that inform your marketing strategy
• Establish operational standards and own departmental goals, guiding the team’s activities including resource management and prioritization
• Lead, motivate and manage a team of high-performing product and partner marketers

Qualifications

• 12+ years in product marketing, solutions marketing, strategy or related field
• 8+ years directly managing a team
• Experience in B2B marketing, preferably in AdTech, SaaS, marketing services, marketing analytics or marketing technology
• Demonstrated track record of success working with highly technical or complex products as a trusted partner to both product and sales teams
• A proactive, influential leader who organically develops quality relationships with colleagues, is comfortable operating at all levels of the business, questions the status quo to drive improvements and change, and expertly drives cross-functional dependences to meet business goals
• Ability to navigate ambiguity, adjust quickly, drive clarity and ultimately results 
• Outstanding written and communication skills with meticulous attention to detail
• A skilled problem-solver with excellent organization and project management skills

Additional Information

Culture at Experian:

Our uniqueness is that we truly value yours.

Experian's culture, people, and environments are key differentiators. We take our people's agenda very seriously. We focus on what truly matters; diversity and inclusion, work/life balance, flexible work, development, engagement, collaboration, wellness, rewards & recognitions, volunteering